Soft writing is called soft writing because its subtlety lies in the word "soft", which is as soft as water, can carry a boat and overturn it. Soft writing is everywhere in our life, which can catch our eyes at any time, but it is hard for us to find it. This is the power of soft writing. Doing a good job in soft text promotion is a good way for enterprises and businesses to start brands at low prices and realize traffic. So how to create a soft article that can drain traffic? In this regard, the following skills can be used as a reference.

1 Clever layout of keywords to let target users find us.

First of all, it is suggested that when writing the title, you must implant keywords related to corporate brands and products. The more specific the keyword, the more favorable it is for users to search and find.

Generally speaking, the format of soft text titles is: content keywords+brand keywords+useful and valuable words worth reading.

Secondly, there should be related keywords at the beginning, end and middle of the soft text, so as to make the keyword occurrence rate of the whole soft text reach about 5%.

2 the content should be firmly close to the hearts of consumers.

When writing marketing soft articles, we should not only pay attention to the layout of keywords, but also grasp the psychology of users well.

Because the key point of soft writing is to grasp the user's psychology, we should focus on attacking the heart and constantly challenge the user's psychological bottom line until we break through the user's psychological defense line and let the user accept our soft writing.

Therefore, before we write soft articles, we must first understand the psychology of users, and we can obtain consumers' voices and pain points through market research, user feedback and other channels, and then propose solutions according to their pain points, thus stimulating consumers' desire to buy.

3 illustrated with pictures and texts

Soft text with pictures is as important as hamburger with coke. Pictures are a means to increase the attractiveness of soft articles and another way to reflect the content of articles.

According to the survey, from the current reading style of netizens after 80, 90 and 00, their preference for graphic reading is far greater than that of pure text version.

In the era of fragmented reading, people are used to shallow reading, and reading choices tend to be relaxed and comfortable. The soft text of pure text will affect the objectivity of the whole article to a certain extent, which will lead readers to slowly lose their reading patience during reading.

Therefore, illustrated soft texts can bring twice the result with half the effort. Matching suitable and interesting pictures according to the main content of soft text will make the content of soft text more attractive.

4 Close to celebrities and hot spots

In the new media era of information explosion, enterprises spend a lot of human and financial resources on advertising, which may not win word of mouth and