Question 1: What does independent brand mean? Self-owned Brand refers to a brand independently developed by an enterprise and with independent intellectual property rights.

Question 2: What does the independent brand of cars mean? Independent brands refer to brands independently developed by enterprises and with independent intellectual property rights. It has three main measurement factors: market retention, history of production and R&D, and its position in the entire industry.

Question 3: What is an independent brand? Independent brand: refers to the fact that most and main components are developed and produced by ourselves, with complete self-interest.

Brand: Yes It refers to a registered trademark or a name owned by an enterprise, which is called a brand.

There is a big difference between the two. Please clarify ```

Question 4: Brand What is the concept and meaning of autonomy? Products have product value, and brands have brand value.

When a company makes products or services, its products have product value; when it makes a brand, the brand also has brand value. Products can be sold, and so can brands. When consumers buy a product, they get the benefits of the product. If consumers buy something with brand value, they will get the benefits of the brand value. If a brand cannot bring benefits to consumers, it cannot be sold. Why should we shape something that cannot be sold? Just make more products and sell them for profit. So since you want to build a brand, the brand must have an independent value. Its independent value satisfaction is different from product satisfaction. Products satisfy the needs or needs of consumer interests; while brand satisfaction also has needs, but It's more about desire.

Desire is what the heart wants, and consumers will spend money to satisfy their desires. This satisfaction is what the brand brings to consumers. What the brand brings to consumers is an emotional value that the soul needs, and this value is also a benefit.

Brand is actually the emotion of the crowd that is connected to the product concept

We need to clarify the brand concept: Brand is actually the emotional needs of the consumer group corresponding to the product concept. The product brand created by the enterprise should be a concrete reflection of the emotional value of the consumer corresponding to the product. For example, young girls nowadays like Li Yuchun in "Super Girl", which means that the temperament, habits, behavior and other brand elements displayed by Li Yuchun's "product" meet the emotional needs of these girls, which creates value. Value is the emotional needs of the group Li Yuchun corresponds to, not her own needs. Therefore, a brand is something that satisfies the emotional value of consumers corresponding to the product, rather than the trademark of the company's product, its own packaging or product concept, etc. Many people now have misunderstandings in this regard. It is understandable that companies have misunderstandings, because Chinese companies have just begun to think about how to build their own brands. But it is inappropriate for some experts to have such problems. These experts are supposed to guide companies to build brands, and they are not vague at all.

Brands are not created by oneself

Nowadays, many media have opened brand columns and asked some entrepreneurs and experts to talk about brands, but the results are all wrong. The media hosts did not understand brands, and in the end they talked about how we should build a big brand, as if we could create a brand like an atomic bomb. In fact, this is not the case. A brand cannot be made by oneself. It must be recognized by consumers. This recognized value is a combination of many elements and takes time, because it is not a simple interest value recognition. It is also a psychological and emotional value recognition of others that is shaped through public relations-public relations and other means.

Simple interest recognition is not brand value

No consumer says that a company’s brand will only be consumed if it corresponds to its psychological and emotional value. Favorability is only part of the emotional value, and also Only by accumulating more emotional value can we achieve overall brand recognition. Simple benefit recognition is the use value and the consumer's need for product benefits. The need for brand interests is the emotional need and desire need in the social environment. All these companies have to think about how to do it. It would be too superficial to simply say that brand is an express train to internationalization, and what will happen to the brand of the company that gets on this train. These are completely different things.

Therefore, unclear brand concepts are a common phenomenon faced by the entire Chinese market.

The true meaning of brand

The true meaning of building a brand is not only that enterprises can obtain greater economic benefits through the brand, but its social benefits are also far-reaching, such as solving employment problems, Increase national tax revenue, *** consumption waits...

baike.baidu/view/9013

Question 5: What is an independent brand? What is an independent car brand? , there are many parts in cars, so does China’s own-brand cars mean that all parts must be produced with independent intellectual property rights? Boeing above is an example.

, plays a key role in building independent brands.

Cars of Shanghai Volkswagen’s Santana, FAW-Volkswagen’s Jetta and Shanghai General Motors’ Sail have almost 100% localized parts. Such brand cars are similar to the British ROVER drawings and ROVER blueprints purchased by SAIC and Nanjing Automobile. Technology and even trademarks, and their parts may not be 100% domestically produced. What is the difference? The only difference is that the former is a joint venture and the latter is a sole proprietorship. In the former, foreigners dominate product technology and management, and have also trained a group of Chinese personnel. I heard that many key management talents of SAIC ROVER were also introduced from Shanghai Volkswagen and Shanghai General Motors.

The difference between Chery and Geely today is greater than the above. They buy technology, copy some technologies appropriately, and perhaps "steal" some technologies from joint ventures. Some of them haven’t learned enough yet! The journey was difficult, but it was not easy for them to come through! But they are still far away from becoming an international brand. At present, they can only sell mid- to low-end products because they have a price advantage.

They need to make further efforts to produce high-end products. They lack advanced product technology and advanced management technology. If they can take some shortcuts through joint ventures, it may be faster!

From imitation to integration

Question 6: What does it mean to have an independent brand of car? An independent brand is not the same as independent manufacturing. It can have foreign parts and components and can be completed through technology introduction, but the important thing is that the intellectual property rights must be Chinese, which means that Chinese companies have the final say. For example, the products of car companies such as Chery, Brilliance, BYD and Great Wall are all self-owned brands, but some of the cars they produce use foreign parts, such as engines and transmissions. These two most important parts of cars are now sold domestically. The foundation is quite weak. Even the independently developed engine transmission is a technology that has been mature abroad for many years. People feel that there is no need to hide it from China before they teach us these technologies that have been eliminated abroad. From this point of view, there are very few cars with completely independent brands.

Question 7: Introduction to self-owned brands Self-owned brands refer to brands independently developed by enterprises and with independent intellectual property rights.

Question 8: What is the difference between independent brands and miscellaneous brands? Independent brands refer to company brands that have their own independent R&D and sales and related formal department teams, while miscellaneous brands mainly imitate and pretend to be other people's brands for sales. Miscellaneous brands that do not have their own R&D department mainly copy products with poor quality and almost no after-sales service. , you can go bankrupt quickly, you can do whatever you want to make money quickly, and you don’t have your own ideas. These are the main differences between no-name brands and brands!

Question 9: What is a self-owned automobile brand? A self-owned brand refers to a brand that is independently developed by an enterprise and has independent intellectual property rights. It has three main measurement factors: market retention, history of production and R&D, and its position in the entire industry. An enterprise's own brand should first emphasize autonomy. Property rights emphasize self-ownership, self-control and self-decision. At the same time, it should be able to independently control and make decisions on the economic benefits generated by the brand. There are two main aspects: control and ownership of brand intellectual property. If the company only has the right to use the brand, such as an enterprise that produces OEM products, and its processing power and final decision-making power are in the hands of others, it is not a true independent brand.

For example, BYD, Chery, etc. are independent brands

Guangzhou Honda, FAW Audi and others are joint venture brands

Independent brands: Chery Group has four brands. Chery: QQ, QQGAMNE, A1, A3, A5, Tiggo, Son of the East, Qiyun

Riich: Chery’s high-end brand, G5, G6, M1

Weilin: Chery’s SUV brand , V series, H series, p> Zhonghua Group *** has three brands, Zhonghua: Zunchi, Junjie, FRV, RSV, Coolbao

Jinbei: Hiace, Starfish, Grace

Special vehicles: Police Cars, ambulances, postal vehicles, barrier-free vehicles

BYD Group: F0, F3, F6, S8, G3

Hongqi: HQ3, Hongqi flagship, HQE

Pentium: B50, B70

Roewe and MG: Originally the British Rover brand, but because the Rover trademark was bought by Ford, Roewe and MG came into existence, so they should also be counted Chinese brands, Roewe: 550,750, MG: MG7.MG3SW,TF

Geely Group *** has 5 brands, Geely: Vision, King Kong, Golden Eagle, Liberty Ship, Beauty Leopard, Chinese Dragon

Huapu: Haiyu, Haishang, Haixun, Haifeng, Haijing, Hairui

Emgrand: Emgrand

Global Hawk: Panda

Shanghai British: TX4

Lifan Group: 320, 520, 620

Jianghuai Group: Heyue, Binyue, Tongyue

Great Wall Group: Harvard, Cool Bear, Dazzling, mini, elf, Jiayu, Saifu, Harvard style

Shuanghuan Group: CEO, SRV, little noble