With the expansion of Taobao's scale and the increase of users, Taobao has also changed from a single C2C online mall to a comprehensive retail business circle including C2C, distribution, auction, direct supply, crowdfunding, customization and other e-commerce modes. The following is my method to optimize the title of Taobao. I hope everyone will read it carefully!
1. What is keyword stacking?
That is, a number of product-related keywords are directly listed, including a number of repeated words, and the title sentence is not smooth. For example, inflatable bed single inflatable bed single honeycomb inflatable bed single bed width 99cm single column inflatable bed postage.
2. What are brand words and sensitive words with examples?
Brand words are keywords containing brands, such as Bosideng down jacket, and sensitive words are keywords prohibited or not explicitly allowed by Taobao, such as Taobao joining, original export, LV authentic, gucci authorization, etc.
3. What symbols are generally used to separate title combinations?
Theoretically, we use spaces or/symbols. Generally, we are used to using spaces, but sometimes/is used to make titles more readable, such as Apple 4/4s, which is more readable than Apple 4,4s.
6. Give an example to illustrate what is the irrelevance principle?
If a word is separated by one or several spaces, the order of separating words can be arbitrary. For example, the search results of "20 13 new men's down jacket" and "20 13 new men's down jacket" or "20 13 new men's down jacket" are the same.
7. What is the principle of partial combination?
Principle of combination: rhetoric words are in front of the title and nouns are behind, such as 20 13 new women's shoes with high heels.
8. Combine a title according to these three principles. Explain?
There is no standard answer to this question. Please write your thoughts clearly.
9. How do you understand the first category, the second category and the third category?
The first kind of words, the second kind of words and the third kind of words we say are only relative, just like we are looking for golden keywords, there is no absolute golden keyword, only relative.
10. What's the ratio of class I words to class II words in a title? How to understand it?
In general, the first category of words with baby's weight accounts for 80% of the title, and the second category accounts for 20% of the title, because it is basically impossible for a baby with low weight to rank three categories of words. When the weight is high, replace a word to bring more traffic to the baby.
1 1. How do you understand when baby can become the main type of words?
When a category of words has a stable ranking and a certain weight, it begins to consider being a category of words, and so on.
12. Do I need to take off my baby to modify the title?
You don't need to take it off the shelf. Baby for sale can be edited and modified directly.
13. Do you want to add spaces when combining titles? How about it? How much is it?
If the keyword we want to do has a space, then this space is left. For example, if there is a space in the word "cowgirl", then we can't write this keyword as "cowgirl"; If they are two independent keywords, we need to combine them into a title, whether there are spaces or not. For example, the keyword 1 "shoulder bag girl" and keyword 2: "Korean version of messenger bag" can be combined without spaces. It can be written as "Korean women's shoulder bag". In general, a title can have 2-3 spaces at most, which makes the title compact and readable.
14. Is there a difference between adding a space to a keyword and separating it with words?
The effect is the same. For example, if the words "backpack girl" and "Korean version of messenger bag" are written as "Korean version of messenger bag girl", the effect is the same for the words "backpack girl".
15. Why can't you copy the titles of other peers when combining titles?
Because the baby's weight is different from that of his peers, if you copy the appellation of peers, some words are suitable for the baby, but not necessarily suitable for the baby, so it is clumsy to copy the appellation of peers. You may be lucky or unlucky.
16. Does the change of keyword position in the title affect the ranking?
The change of position has no effect on the search weight, in other words, when we modify the title, changing the position of some keywords has no effect on our weight.
17. How long does it take to modify the title after it is created, and what should I do during this time?
In general, one cycle needs to be modified to two cycles. What we need to do during this period is to monitor this baby through the keywords in the business personnel, focusing on which keywords in the title bring us traffic and which ones are not even displayed. After observing for one or two cycles, we need to delete the keywords that are not displayed, replace them with new keywords, and keep the keywords that will bring us traffic. This is the optimization work in the future and needs to be done continuously.
18. Why can't I trust the diagnosis results of some professional title diagnosis tools?
Because no diagnostic tool can correctly diagnose what words your title weight is suitable for, all diagnostic tools judge whether your title is healthy according to your keyword search index, which is a very unreliable basis.
19. Two different babies used many of the same keywords. Will it be illegal?
No, because these two treasures are different in attributes, main picture, price and description, it doesn't matter, but a word of caution, in order to better identify the treasures, try to avoid the same when combining titles.
20. How often does it make sense for the baby to modify the title? what do you think?
Generally, you should modify the title once every seven days, not too frequently, not more than twice every seven days, because every time you modify the title, Taobao will re-include your treasure, which is equivalent to increasing the server burden of Taobao. Taobao will be unhappy if it is modified too frequently. This is one thing. Modify too frequently, Taobao will mistakenly think that there is something wrong with the baby. This is another one.
The brief introduction of these seven steps is:
Old data diagnosis (key words to prevent manslaughter)
Selection of new data words (ranked by turnover index of industry hot words list)
Find the main keywords (choose the long tail keywords that match the weight of the product)
Imitate the title writing of industry success (industry reading habits and Taobao word segmentation)
Today's ranking query (effective after optimizing the title for a few minutes)
Next day data comparison (experience summary and one-click restore)
Transaction keyword monitoring
;