JD.COM Mall Adidas, why are there many third parties? Why is the third party also an online merchant authorized by the brand?
In fact, even direct sales in JD.COM are sold by third parties outside JD.COM (you can go to Baidu to check the news of direct sales in JD.COM. COM)。 This is a topic about charging. If you want to sell directly in JD.COM, you have to pay a high fee to JD.COM, which will let you show direct sales and distribute goods. As for the quality, I don't care. Most businesses are unwilling to spend this money, and the price is really too expensive. The third party just gave Adi a brand fee to sell the brand. JD.COM is like a booth fee. You can't set up a stall in the shop unless you give him enough money. Even if a stall is set up, there are good ports (direct sales) and bad ports (three-way sales). It is the same for you to pay Tmall to set up a stall in Tmall.