In the condiment industry, after nearly ten years of hard work, various tricks in the industry are commonplace. The competition in this industry has also gone from not being noticed by big capital to fierce competition. Selling a large box of goods requires a lot of hard work to make only a dime. In recent years, it has been flying in the sky. Condiments are also packaged in small boxes, and now they are now branded finished product packets. The market competition in the condiment industry has changed from the ground to the ground. To the sea, and then to the air.

This time, I took a China Southern Airlines flight from Kunming back to Guangzhou. I was eating in-flight meals on the plane. Several packets of condiments caught my attention. The food on the plane was rice noodles. ***There was a packet. Pickled mustard, a small packet of chili sauce, a small box of strawberry jam, and a seasoning packet.

Pickled mustard,

The registered trademark is Xinrongxing Ningbo Xinrongxing, the net content is 20g, the manufacturer is Ningbo Xinrong Food Co., Ltd., vacuum packaging, fresh and tender Crisp Ningbo specialty.

Chili sauce is produced by a small factory in Guangzhou, which is completely unknown in the industry. The sauce is produced by Weikemei (Guangzhou) Food Co., Ltd., which is a supplier to McDonald's and KFC. The cost of supplying it to airlines must be quite high.

The seasoning packet contains salt and pepper, which are connected together and provided by a small factory in Chaozhou.

Let’s analyze the above seasonings one by one. Let’s talk about the pickled mustard first. This Xinrongxing is a completely unknown small and medium-sized enterprise

Ningbo’s pickled mustard is different from Sichuan’s. There are many powerful mustard companies in this company, but this one was able to break into this market earlier than others, and the boss is very attentive.

What is strange is that Wujiang, the largest mustard producer, did not appear in the sky. Instead, a small factory took over the business, and Yuquan did not come to grab the business. There are several reasons for this.

First, perhaps the big manufacturers think that airline orders are a small business and not worth doing.

Second, maybe it’s because I don’t take this channel to heart.

Third, I am afraid that it cannot be entered due to various reasons. Chili sauce, people who really know how to eat chili sauce will mostly choose chili sauce from Sichuan, Guizhou, and Hunan. The chili sauce in Guangzhou is mostly garlic flavor, which is not satisfying for people who like chili sauce. Even if they are looking after passengers who have lived in the Guangdong area for a long time, they are not qualified to join the airline channel, but they worked hard and got in.

Heinz does not do business in this channel, I don’t know why. Lee Kum Kee also has sauce, so why doesn’t it make it? Lee Kum Kee's production line seems to have packaging like this, but it does not make it. It is indeed a mistake. The group it targets is a group of people who can fly. All these companies already have small packages suitable for consumption on airplanes. If airlines are exclusive in purchasing and only choose one of them, then why can’t Heinz and Lee Kum Kee products be seen on other routes? On airlines, many passengers choose to eat noodles, and the taste of delicious soy sauce is outstanding in ordering yakisoba noodles. Why not put your own soy sauce package in the air? The company has already produced 8ml delivery package products, and it is a pity that it has not entered this channel. These top companies in the soy sauce industry also have gaps in their thinking.

Sichuan Xinfan Pickles has also introduced its products to the aviation line. During the flight, passengers can enjoy Sichuan side dishes. This also explains a lot of problems. We know that currently in Pickles In the industry, Xinfan is also in the third or fourth position, but this company can put its mind on the aviation line. It can be seen that the company has thought a lot of ways in the overall operation. From my experience of this company for more than two years Judging from our follow-up observations, they have become much more mature in all aspects of production and marketing.

Let’s observe the actions of other food and beverage companies in this channel. I noticed that in terms of beverages, Coca-Cola and Pepsi usually control the market. In recent years, Uni-President has also been on the plane, and Wangwang is also taking its share of the snack food. On the plane, which customer group does each company want to influence? Guests who travel by air can basically be divided into two categories, those who often fly and those who rarely fly. Both types of people will be deeply impressed by the in-flight food. We see video ads and magazine ads for products such as Little Muddy Fairy on board, as well as world-famous watches doing these ads, which shows the good intentions of major consumer goods companies.

The future trend of condiments in the aviation industry may also be that well-known companies and specialty condiments occupy the market. However, currently not many major condiment brands have focused on this channel. Therefore, this It provides a good time slot for small and medium-sized enterprises.

How many people on the plane pay attention to the manufacturer of condiments? Therefore, the outer packaging must be very conspicuous, distinctive and impressive, so as to achieve the purpose of publicity and promotion.

Currently, Guizhou Feng Lazi is an airline condiment company in the Chinese market. It is doing relatively well in this sales channel. Feng Lazi has signed orders with several large domestic airlines and has long-term supply of small packages. of sauce for them. The reason why Feng Lazi Chili Sauce can successfully enter these airlines is not only because of its good taste, but more importantly, it has entered this channel early and accumulated considerable experience in operating aviation channels. Food safety is very important, so Feng Lazi adopts its own HACCP standards for production, which ensures the quality and safety of food. However, due to the particularity of aviation channels, airlines currently adopt two extreme approaches to the purchase of seasonings, one is to attach great importance to it, and the other is to pay very little attention to it. In the aviation line, which attaches great importance to, Feng Lazi's performance has been outstanding. In the area that does not pay attention to seasonings, even Feng Lazi with outstanding quality still lost in a business negotiation to a small company that used unconventional means.