Moral 1: Highlight the idea of building China Education TV Station into the world's largest learning platform with equal interaction, understanding and exchange, and open interaction, and the guiding ideology of "people-oriented, fashion learning, ability first and service as the core".
Moral 2: The shape of two hands is also a variant of the initials "L" of English "Learn" to show that it advocates the new learning concept of learning society and strengthens the new social trend of learning for everyone, learning all the time, learning everywhere and learning actively.
Moral 3: compare knowledge to a hand, improve the overall quality of the whole people downward, and hold up the future of national rejuvenation upward, which means that only learning can acquire knowledge, only learning can change fate, and only learning can achieve the future.
2065438+On June 24th, 2005, China Education Television changed its logo to a simple single-line "CETV", which was clear at a glance.
The channels broadcast by China Education TV include: CETV- 1 Education Comprehensive Channel, CETV-2 Education Science and Technology Channel, CETV-3 Education City Channel, CETV-4 Document Recording Channel, etc. The logo design of Beijing TV Station takes the English abbreviation BTV (Beijing TV Station) as the main design element, with simple graphics, concise meaning, more modern and international. As for the main color, the main color is the red of the palace wall and the white of white marble, and the overall sense of solemnity, modernity and internationalization fits seamlessly with the image of Beijing TV Station.
Oriental TV's new logo chooses fresh orange as Oriental TV because it is fresh, rich and bright, and it is a popular fruit. Fresh-Dragon TV broadcasts the freshest news every day; Rich-the TV dramas broadcast by Dragon TV every day are diverse and rich; Dragon TV brings fashionable and joyful entertainment information and the hottest topics to the audience every day. Shanghai Oriental TV is like a lovely orange, which is delicious, nutritious and lovely in appearance. It is suitable for all ages in Xian Yi! At the same time, the round orange can become a sphere and another five-pointed star symbol in the sign of the earth ... People from children to the elderly are full of affection for it. It symbolizes Excellence, victory and good memories. Among the national flags of all countries in the world, only the national flag of China uses a complete five-pointed star element. The five-pointed star has a sense of expansion and has a natural connection with satellite TV ... The bright orange covered by the five-pointed star symbolizes that Shanghai Oriental TV covers the east of the world, opening its tentacles, expanding and growing. It has built an interactive platform for exchanges between Shanghai and the whole country and even the whole world, and provided an opportunity for promoting Shanghai and collecting local fine products.
The logo of Chongqing TV Station, abbreviated as CCQTV in English, was originally centered on one earth and surrounded by two English letters "C". The gap between the earth and the first "C" and the gap between the two "C" on the lower right of the sign constitute the English letter "Q", which is unique. The rotating earth in the middle is dynamic and full of personality, which embodies the vitality, internationalization and modernity of young municipalities directly under the central government.
2065438+May 2005 1 day, all channels of Chongqing Satellite TV and Chongqing Radio and Television Station changed their logos. Once again, the logo is skillfully combined with the initials "CQ" of "Chongqing", and the logo appears in the form of "parrot". Many netizens jokingly call Chongqing Satellite TV "Parrot Station".
The logo of Hebei TV Station, the inner ring of Beijing-Tianjin-Hebei, the outer ring of Bohai Sea, and the rising Hebei, as a dazzling pearl around Bohai Sea, have unique geographical advantages. The Great Wall and Bohai Sea gave birth to the spirit of self-improvement, unity and forge ahead and an open and inclusive mind of Hebei people. The Great Wall of Wan Li, which originated from the old dragon head in Hebei Province, is a symbol of the Chinese nation, the pride of the people of Hebei Province, a unique geographical symbol and cultural brand in Hebei Province, and inherits the historical civilization of the Chinese nation. The logo of Hebei TV Station takes the Great Wall and Bohai Sea as basic elements. The logo uses calligraphy and Mo Yun to interpret the uplift belt around the Bohai Sea, forming a picturesque aesthetic image, which is simple and enjoyable, moving in silence and passionate, symbolizing the broad development prospects and bright future of Hebei's reform and opening up, and full of strong artistic sense and strong cultural atmosphere. The Great Wall and the Bohai Sea have nurtured the sons and daughters of Yan and Zhao who are constantly striving for self-improvement. The Bohai Sea represents the broad mind and lofty aspirations of the people of Hebei. The starting point of the Great Wall is in Hebei, which is also a symbol of the Chinese nation and inherits the history of Chinese civilization. The logo is simple and generous, leaving a deep impression.
The logo of Shanxi TV station is like a flame, which represents the spirit of Shanxi people's hard work and endless life. At the same time, the shape of the sign is similar to the map of Shanxi, and the curve in the middle represents Fenhe River, the longest river in Shanxi, which flows through Jinzhong and southern Shanxi. Fenhe River not only inherits the hope of Shanxi people, but also carries the civilization of Shanxi for five thousand years.
Because logo is like a flame and a leaf, after the launch of the new logo, Shanxi TV Station has a nickname: Yezitai.
The logo of Liaoning TV Station consists of a golden circular body superimposed with a silver-white five-pointed star, a small five-pointed star and a rising trajectory. The round body symbolizes the sun and the earth, meaning prosperity and rolling forward; The five-pointed star symbolizes the Big Dipper and the North Star, which means that the stars twinkle and lead the way. The half-open five-pointed star is in the upper right corner of the sphere, indicating that Liaoning is located in the northeast and is brave in innovation; The five-pointed star moves upward, representing vigorous development and continuous growth; Golden color means harvest, happiness and auspiciousness; Silver represents sincerity, purity, stability and harmony; The combination of gold and silver represents eternal wealth and a bright future. The golden round body, the silver-white five-pointed star and the rising trajectory are superimposed, which set each other off as interesting, complement each other, are stable and atmospheric, and are seamless, symbolizing the vast universe and endless life, indicating that Liaoning will be fully revitalized and create greater glory. Liaoning TV station will surely develop rapidly and shine brilliantly!
Jilin TV Station was founded in 1959, 10, 1, and it is one of the earliest seven TV stations in China. The overall shape of the logo of Jilin TV Station is simple and clear. At first glance, it is a smooth artistic deformation combination of Jilin hanyu pinyin initials. In fact, not only that, but more skillfully, this shape is the writing intention of the bird red-crowned crane in Jilin Province, which fully shows the characteristics of red-crowned crane's beauty, elegance, lightness and elegance, just like a stroke of genius, outlining the generous spirit, and its shape rises at a 45-degree angle with the horizontal plane, symbolizing it.
In terms of color, the logo adopts the three primary colors of TV: red, green and blue, which not only reflects the obvious industry characteristics, but also reflects the blue sky and green fields under the fiery red sun, indicating that Jilin is an ecological province and full of vitality. The harmonious collocation of the three primary colors gives people a steady, bright and non-jumping visual feeling, showing the beauty of harmony.
In addition, when the logo is used as a screen corner sign, the color is set to translucent gray. The symbolic meaning of adopting this international popular color is that Jilin TV Station tries to keep up with the trend of progress and reflect its own value while integrating into the tide of the times.
Heilongjiang TV Station-The logo of Heilongjiang TV Station is in the form of a seal, with the word "Dragon" engraved on the outside and a white box on a red background, which is slightly three-dimensional. The word "dragon" is cursive, meaning the soaring Heilongjiang.
Logo of Jiangsu TV Station: This logo inherits the original logo of Jiangsu TV Station "S" and the diamond outline, and combines the changes of the initials "J" and "S" of "Jiangsu" to form the Chinese character "Man" in seal script, which highlights the concept of "people-oriented" and expresses the good service purpose and innovative spirit of the media for the people. At the same time, the deformed combination of "J" and "S" depicts a natural picture of the intersection of the Yangtze River and the Canal in Jiangsu, vividly showing the unique geographical environment characteristics of Jiangsu. In terms of design style, this scheme adopts the most advanced three-dimensional and multi-dimensional design in the world, which is rich in change and fashion.
The logo of Zhejiang TV Station is based on sky blue, and the white "Z" is embedded in it. Quiet and far-reaching blue and pure and flawless white accumulate elegant core and condense fresh and graceful Jiangnan culture. The abstract language of graphics gives people implicit aesthetic feeling and endures people's aftertaste. The white curve in the middle represents Qiantang River, the mother river of Zhejiang, and looks like the English letter "Z". There is much water and rain in the south of the Yangtze River, so the logo takes blue as the background color, representing the lingering south of the Yangtze River with distinctive regional characteristics.
The logo of Anhui TV Station is based on the "Welcome Pine" of Huangshan Mountain, a famous scenic spot in Anhui Province, which embodies the hospitality spirit of Anhui people. At the same time, the shape of the welcoming pine is like the initials "A" in Anhui, which makes people clear at a glance.
Fujian Radio and Television Station takes the letter F as the design element. The design of "F" consists of the image of space, and the trajectory of a meteor also symbolizes that radio stations spread information and good wishes as quickly as a meteor. The appearance of stars symbolizes the pioneering spirit of the group in the new era and also embodies the characteristics of the industry. Fujian TV Station launched a new logo at 0: 00 on May 1 2006. The logo is based on blue and white. Blue represents the Taiwan Province Strait, and the white in the middle is the deformation of Fujian's initials "F". This "F" is like a white seagull flying freely in the Taiwan Province Strait, which means that the two sides of the strait belong to the same country, and the exchanges and contacts between the people on both sides of the strait should not be subject to any political restrictions. A pair of seagulls' wings are like a bridge connecting the mainland and Taiwan Province Province, which also indicates that Fujian Province is the communication window between Chinese mainland and Taiwan Province Province.
Jtv's logo has a vivid three-dimensional sense, which is composed of the first letter "JX" of Jiangxi Hanyu Pinyin, and looks like a beautiful azalea.
Shandong is the mouth of the Yellow River, so the logo of Shandong TV station is as tortuous as the zigzag Yellow River, which embodies strong regional characteristics. It is also a variant of Shandong initials "S". In addition, people are used to writing the word "mountain" as "S" in cursive script. The sign conveys the spirit of hospitality of Shandong people like ribbons.
Henan TV station logo: Henan is the Central Plains region and the birthplace of Chinese culture. There were elephants thousands of years ago, so there is an elephant shape in the middle of the sign, which is a metaphor for Henan's long culture.
The theme color of the logo of Hubei TV Station is blue, with a river in the middle. The middle of this river is like the intersection of the Yangtze River and the Yellow River, which hides the similarity of the English "hb" and also implies the river view of Hubei.
The logo design of Hunan Satellite TV is unique and gives people more associations. The simple and smooth oval shape of the logo naturally forms a gap at the lower left, forming a freehand brushwork of fish, and the center presents an enlarged shape of a portrait of rice, symbolizing Hunan, which has the reputation of "land of fish and rice". From the screen, the golden logo is like a link, representing the specific connotation of TV media, which means that Hunan Satellite TV is the link to let the world know about Hunan and let Hunan go to the world. The logo pattern also contains the trajectory of satellite movement, and there is a bright new star in the east. The overall shape of Hunan Satellite TV's logo gives people a sense of stability and liveliness, which is serious but not rigid.
The logo pattern of Guangdong TV station is based on the Chinese character "Guang" and is formed by deformation and combination. "Guang" is transformed into the shapes of letters "T", "V" and "Red Mouth" respectively, which strongly expresses the theme of "Guangdong TV Station". The whole logo pattern has a triangular structure, symbolizing the regional characteristics of Guangdong represented by the Pearl River Delta. The dot on the word "Guang" is like the rising sun in the east, symbolizing the pioneering spirit of Guangdong TV Station for reform and opening up under the leadership of the China Production Party. The lines that make up the word "Guang" are natural and smooth, filled with the natural, delicate and beautiful characteristics of Lingnan culture. The word "Guang" means that Guangdong TV Station provides healthy, lively and colorful spiritual food for TV viewers with excellent technology and editing. This emblem is concise and lively, full of the flavor of the times and modernity, which fully shows the theme of "Guangdong TV Station" and has a strong visual impact.
The logo of Hainan TV Station consists of three parts. Blue represents the ocean, which means that Hainan is an island surrounded by the sea. Green means that Hainan has a pleasant climate, with spring-like seasons and always full of green. The white in the middle is coconut trees, which can be seen everywhere in Hainan. This logo is brightly colored, highlighting the geographical customs of Hainan.
The new sctv logo was put into use on September 1994, and its pattern was modified on the basis of the main pattern of the flag of Sichuan International Television Festival in China. It absorbed the traditional form of China's calligraphy and skillfully integrated Sichuan.
Peacock is only found in Yunnan in China, and it has become a symbol of Yunnan. Peacock is a orthographic symbol, which not only has strong regional characteristics, but also highlights Yunnan characteristics. Moreover, the auspicious and beautiful implication of peacock also reflects the dazzling and friendly picture of Yunnan TV station. The basic shape of the sign is oval, with the head as the center, and it forms a strong dynamic and open trend through the spiral expansion of the neck and tail. Peacock is elegant and free, ready to go, which embodies the vitality and vitality of Yunnan TV station. The simple, vivid and smooth strokes of the logo have the freehand charm of China traditional painting and calligraphy, and the abstract shape also has the mystery and symbolism of ethnic minority decorative patterns and Naxi Dongba hieroglyphics, which is very rich in Yunnan's regional cultural characteristics. Auxiliary modeling is curly clouds, with peacock lining, which can highlight the charm of proudly flying clouds. Clouds and peacocks all have Yunnan characteristics. The golden melody is noble and a symbol of harvest, which symbolizes the brilliant future of Yunnan TV station.
Logo of Guizhou Radio and Television Station: The new logo is inspired by the "power on" symbol on TV and TV remote control. Because it is so vivid and lifelike, Guizhou Satellite TV has been nicknamed "switch desk" by netizens. The new logo still uses the initial letter "G" of gztv Chinese Pinyin as the design element.
The logo of Shaanxi TV Station: noble and elegant orange, which is not only the color of the land of Sanqin, but also highlights the royal weather of xi 'an, the ancient capital of the 13th Dynasty, implying that Shaanxi Radio and TV Station is like the rising sun in Ran Ran, full of vitality. The three colors of orange, white and sky blue are not only the inheritance of the original logo primary colors, but also given new meaning, just like a bright star in the vast blue sky.
The logo pattern of Gansu TV Station is formed by the combination of the initial letter "GS" of "Gansu", and the whole logo is screen-shaped. "G" is white and green, symbolizing Gansu, a land full of vitality and hope; "S" twists and turns, representing the Yellow River and the Silk Road across Gansu, also implies that Gansu TV Station is determined to forge ahead and forge ahead.
The new logo focuses on the positioning of "New Silk Road, New World, New Wealth, New Image and New Media" and advocates the concept of integration, communication and enjoyment. LOGO is made of crystal clear amber, and the "S" embedded in it shows the softness of the Yellow River and the glory of the ancient Silk Road. The S-shaped opening extends, representing openness and enterprising.
The logo of Qinghai TV station means green mango, the water of three rivers; Qinghai is the source of the Three Rivers. In order to protect the purity of water sources, Qinghai people have made many contributions. This sign means that everyone should cherish every drop of water, cherish every tree, every mountain and treat every life well.
The logo of Xinjiang TV Station is inspired by the traditional silk in China. When you see silk, you think of the Silk Road. Xinjiang is famous all over the world because of the famous Silk Road. The graphics of the new logo are like a piece of flowing and dancing silk, with a strong sense of movement and agility, giving people a fashionable and avant-garde visual experience. Like a piece of silk fluttering and spinning in an instant. In the natural part of the color transition, the first letter "X" of the Chinese phonetic alphabet "Xinjiang" is just implied. The color of the new logo is bold and unrestrained. The main colors are red, yellow and purple. Red is the traditional color of China, which represents happiness and prosperity, and also represents positive, healthy and high-spirited significance. Yellow represents land and desert, and purple represents the mystery and charm of Xinjiang's multiculturalism. The whole logo presents a pattern of left convergence and right divergence, which is refined with the design theme of silk flying eastward. It also represents the idea that a flying silk floats from an origin to the east. At the beginning of logo design, we strictly followed the characteristics of logo application in international TV media, and improved the design performance with international vision and modern methods. The whole body is mainly sleek and streamlined, supplemented by flying wings, which is full of movement and has the flavor of the times. Visually, the overall feeling is fashionable, avant-garde, flying smart, elegant and ethereal, implying mystery. According to the use of colors in domestic satellite TV station logos, one color is dominant and two colors are few. This new logo boldly uses three colors, which is more advanced and avant-garde. At the same time, the unified and coordinated use of multi-colors also reflects the cultural concept of "China is one and multi-colors" put forward by Secretary Zhang Chunxian. A logo is just a symbol, and it is impossible to fully embody all the colors and elements in Xinjiang. In the interpretation of logo, we use various colors to show and reflect the colorful Xinjiang.
Ningxia TV station, "the pearl on the plug" Ningxia means "peaceful Xixia" China has been known as "Nine Songs of Huang Hefu and Ningxia" since ancient times. The logo of Ningxia TV Station also explains this allusion well. The yellow pattern represents the Yellow River with nine curves, and the blue on it symbolizes the fertile oasis Ningxia. This symbol also represents Ningxia people's good wishes for peace and happiness.
The logo of Inner Mongolia TV Station is composed of the pinyin abbreviations N and M in Inner Mongolia, and the characters Lian Bi and * * * * use graphics, with mountains and rivers in the vertical direction and rivers in the horizontal direction. It is also a continuous yurt and an artistic portrayal of the vast grassland in Inner Mongolia. At the same time, the twists and turns in the logo have manes floating in the wind like Mercedes-Benz horses. It is far-reaching and intriguing to refine, summarize and show the local characteristics of Inner Mongolia with abstract modern graphic techniques. In addition, the combination of logo design and English letters in series breaks the geographical and geographical restrictions and is conducive to the promotion of the overall brand of Inner Mongolia TV Station. It is international, easy to identify and full of personality characteristics.
The logo of Tibet TV station is shaped like a yak's head, with obvious regional characteristics. At the same time, red, green and blue also symbolize the close ties between Tibet and Chinese mainland.
20 15 February15, Tibet Satellite TV was completely revised. The revised Tibet Satellite TV uses the crystal logo, because it has not been approved by the State Administration of Radio, Film and Television, and it is only used as a promotional film. The design concept of Phoenix TV logo was put forward by Liu Changle. He believes that China people have regarded Phoenix as a symbol of auspiciousness, peace and well-being since ancient times. In cooperation with Hong Kong Satellite TV, the exclusive shareholder of American News Center, Phoenix Satellite TV itself has once again made an unprecedented "marriage". The intersection of Yin and Yang between Phoenix and Phoenix indicates the historical integration and reorganization of eastern and western cultures, traditions and modern cultures. When people appreciate this rich symbol and listen to Liu Changle's explanation, it is almost a pleasure. A phoenix and a phoenix, a yin and a yang are like two burning fires, contained in a circle in a very dynamic way, which is both intuitive and symbolic. Phoenix tail and phoenix tail highlight the characteristics of openness, and there is no feeling of blockage between the two subjects, which is ventilated. 1March 3, 9961day, Phoenix Satellite TV Chinese Channel and Phoenix Satellite TV Co., Ltd. were launched simultaneously ... It is the goal of Phoenix Satellite TV's Chinese program production to constantly innovate and surpass itself. Current affairs through train, Phoenix early bus, gathering at Phoenix TV, Deng Yongqiang tripe, news special line and various types of dramas have not only become popular brand-name programs, but also made Phoenix TV a leader in the trend of TV media. Phoenix Satellite TV broadcasts in Mandarin to Chinese mainland, Hongkong, Taiwan Province Province, Japan, Southeast Asia, Australia, New Zealand and the Middle East 24 hours a day through Avisat-3 satellite. Phoenix TV's Chinese TV programs are all-encompassing, including works by Chinese and foreign TV representatives, news information, sports, music, drama, movies and so on.
The program positioning of Phoenix TV Chinese Station mainly represents various social and cultural trends in Asian Chinese areas and the lifestyle and taste of the audience, leading the audience into a brand-new audio-visual space with fresh theme, diverse forms, fresh style and novel content. The whole logo of TVI is centered on the triangle, which represents the spirit of breakthrough and diversified business development. At the same time, it contains the goal of combining information, entertainment and the public closely. The outer ring indicates the promotion of corporate image, the flexibility of information transmission, the rapid operation of global synchronization and the significance of constantly providing the latest information. In addition, in the combination of lines, the middle triangle is red, which shows the energy, vitality and enthusiasm of communication. The outer ring from fine to thick represents the forward-looking concept of TVI expansion operation.
The Asian TV logo uses the orange-red English letter lowercase "A" as the main body, and its shape is triggered by the infinite symbol (∞) and "Mobius band", which makes its TV programs creative. The word "A" stands for "Asia" (Asia) and Grade A (best). Orange represents youth and positivity.