According to the sports encyclopedia, Qiaodan Sports and Jordan are two different brands. The main differences between them are the following points:

Qiaodan Sports is a Chinese sports The supplies brand was founded in Fujian Province in 2000. Its English logo is "QIAODAN" and the trademark pattern is a character holding a ball in his left hand. Jordan is an American basketball player and a brand owned by Nike. His English logo is "AIR JORDAN" and the trademark pattern is a dynamic one-handed dunk figure.

There is no connection between Qiaodan Sports and Jordan, and Qiaodan Sports has not been authorized or endorsed by Jordan. Jordan has repeatedly sued Jordan Sports for infringement of his name and portrait rights, but failed. On December 30, 2020, the Shanghai No. 2 Intermediate People's Court made a first-instance judgment, finding that Jordan Sports had infringed on Jordan's right to name, and ordered it to stop using the "Qiaodan" trade name and trademark, and to pay compensation for mental damage and reasonable expenses.

The business scope of Qiaodan Sports and Qiaodan are also different. Qiaodan Sports covers multiple categories such as basketball shoes, sports shoes, and sportswear123. Jordan mainly sells AIR JORDAN series of sneakers, as well as some clothing and accessories.