Since many people have witnessed the miracle of Taobao’s success in online marketing, it cannot be ruled out that some of them will be unscrupulous and use the Taobao trademark privately without the consent of the Taobao head office. Opening an online store and selling substandard counterfeit goods has seriously damaged Taobao's reputation and image. For such things, Taobao will severely punish them and use legal weapons to protect their legitimate rights and interests. Determination of infringement depends on whether the code of conduct meets the statutory infringement conditions. The same is true for Taobao trademark infringement. Taobao's use of other people's trademarks without permission is an infringement in compliance with the trademark law and constitutes infringement as long as there is no legal basis or contractual basis. Regarding the conditions for infringement of Taobao and online activities, please refer to the conditions for trademark infringement. The specific punishment for Taobao infringement is as follows: 1. Based on the infringement, you can immediately ask the other party to stop infringement and stop using the trademark 2. Ask the other party to eliminate the negative impact caused by the use of the trademark, and then compensate for the loss according to the degree of infringement 3. If the number is relatively large Torts may involve crimes. It is very bad behavior.