It can only be said that most of them are directly operated.
Bosideng Group is a multi-brand comprehensive clothing business group focusing on down jackets. The company currently has six production bases: Changshu Bosideng, Jiangsu Xuezhongfei, Shandong Kangbo, Sihong Bosideng, Yangzhou Bosideng and Xuzhou Bosideng. In 2007 In October, Bosideng International Holdings Co., Ltd. (stock code: hk03998), a subsidiary of the group, was successfully listed on the Hong Kong Main Board.
Foreign name
BOSIDENG
Headquarters location
Changshu City, Jiangsu Province
President
Gao Dekang
Company name
Bosideng Group
Establishment date
1976
Number of employees
p>More than 20,000 people
Business scope
Engaged in the development and management of own down jacket brands
Company nature
Co., Ltd.
Company Profile
Bosideng Group is a multi-brand comprehensive clothing business group focusing on down jackets. The company currently has Changshu Bosideng, Jiangsu Xuezhongfei, Shandong Kangbo, Sihong Bosideng and Bosideng has six production bases in Yangzhou and Xuzhou, with more than 20,000 employees. In October 2007, Bosideng International Holdings Co., Ltd. (stock code: hk03998), a subsidiary of the group, was successfully listed on the Hong Kong Main Board. At present, the group company exclusively sells the group's seven core brand products "Bosideng", "Xuezhongfei", "Kangbo", "Bingjie", "Bingfei", "Shuangyu" and "Shangyu" in more than 65 cities across the country. , the brand portfolio market sales share has occupied half of the domestic down jacket market for many years in a row. It is a well-known down jacket company in the country and a well-known cooperative customer of the China Clothing Talent Network (CFW).
Development status
Over the years, Bosideng has actively implemented its famous brand development strategy and owns three well-known Chinese trademarks: "Bosideng", "Xuezhongfei" and "Kangbo". In September 2007, Bosideng was jointly rated as a "China World Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine and the China Famous Brand Strategy Promotion Committee, becoming the first "World Famous Brand" in the Chinese apparel industry. In 2009, it was awarded the title of "China's Leading Textile and Apparel Brand" by the China Textile and Apparel Industry Association. In 2011, Bosideng won the "China Industry Award", becoming the only company in the domestic consumer goods field to win this honor. In 2012, Bosideng's brand value was assessed by an authoritative organization to reach 24.5 billion yuan.
Bosideng actively implements international standards and has successively passed China Environmental Labeling Certification, ISO9001:2000 Quality Management System Certification and ISO14001 Environmental Management System Certification. The Group participates in 1 international standard, 5 national standards and 2 industry standards. Drafting and revision work, and undertakes the secretariat work of the International Organization for Standardization/Technical Committee on Clothing Size Series and Codes (iso/tc133). Bosideng won the "National Quality Award" in 2008, the "Suzhou Mayor Quality Award" and the "Asian Quality Excellence Award" in 2012. For 17 consecutive years (1997-2013), Bosideng down jackets have represented China’s cold-weather clothing in releasing fashion trends to the world, leading the fashion trend with simple, natural and elegant design concepts.
On the basis of strengthening the main business of down jackets, the group company further optimizes its product portfolio and improves profitability to gradually realize the four-season development strategy. At present, the group's non-down apparel product projects include: Bosideng men's wear, Jesse women's wear, Ruiqi women's wear, Mogao casual wear, etc.