It belongs to daily department stores and daily necessities.
Douyin is a music and creative short video social software incubated by ByteDance. The software was launched on September 20, 2016. It is a short video community platform for all ages.
On the afternoon of January 18, 2019, CCTV held a press conference with Douyin Short Video, officially announcing that Douyin would become the exclusive social media dissemination of the "2019 China Central Radio and Television Station Spring Festival Gala" Platform, the new media action for the 2019 CCTV Spring Festival Gala "Another Happy Year" was announced at the meeting.
Douyin will carry out all-round and in-depth cooperation with the CCTV Spring Festival Gala in the fields of short video promotion and social interaction, mobilize a large number of young groups, target Chinese people around the world, replace comments with participation, use participation to guide attention, and help the Spring Festival Gala spread.
Development History
In September 2016, Douyin was launched, and it was sharpened until after the Spring Festival in 2017, when it felt like it was running smoothly, and then it invested heavily in resources, and the product has excellent data performance Toutiao quickly decided to direct various traffic star BD promotion resources to this new project that can improve the company's image. Douyin quickly became a strategic product in the headlines.
Of course, Toutiao’s core algorithm advantage has also been applied to Douyin, and an algorithm recommendation model has been added to the product level from the beginning to ensure content distribution efficiency.
The name of Douyin was also changed in a timely manner. If it were still called A.me, everyone might not know what it is. It would be much clearer to directly position itself as a music short video community for young people. .
In terms of cutting points and paths, in addition to focusing on tool attributes, Douyin probably does the best job of contacting the family guild of the live broadcast platform (when Kuaishou suddenly emerged in 2014, it also harvested a large number of YY’s head anchors ), import KOLs and headline celebrity resources from Meipai in batches, and do fan communication with KOLs as the core.
Even though the combination of entertainment attributes and entertainment IP has not been done yet, it will be easier to develop in the future.
In the early days of Douyin’s launch, it was questioned by the outside world that it plagiarized Musical.ly. Judging from the interface and functions of Douyin, the UI design of the two is very similar. They are both short video social software and both target young people.