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Which wooden door is worthy of agency?

There are many wooden door brands that can be represented. Dealers can check surrounding stores, exhibitions, etc. to learn more about some brands, and then compare several brands before confirming which brand to represent.

The following introduces the precautions for acting as an agent for wooden door brands.

No matter what business you do, you must first find a cooperative manufacturer or brand with a tacit understanding and a product with better cost performance. After selecting a brand, the agent must deal with difficulties with the manufacturer, especially to make some preparations.

1. The strength and development trend of wooden door companies

“A good horse deserves a good saddle.” The decisive battle in the shopping mall must rely on the strength of the manufacturers as a strong backing.

The strong strength of manufacturers can also avoid operating risks. The market is changing. Some weak companies have poor impact resistance in the fierce market competition. They are still unprofitable on the basis of cutting corners and materials, so they quickly "evaporate". Now many small brands have been eliminated. How can such a manufacturer guarantee your after-sales service? When many customers come to complain, how should you deal with it? Therefore, companies whose franchise agents are on the rise will "speed up and go with the flow" in their careers. To judge whether a manufacturer has strength, we can start from the following four aspects: first, whether the company has a united fighting team; second, whether the product innovation ability is strong; third, whether it has products that are marketable in the local area; fourth, whether the company is in the industry internal development speed and reputation, etc.

2. Is the wooden door brand marketing policy suitable?

According to an authoritative wooden door market survey report: "What do franchisees want most in terms of cooperation with manufacturers?" On the issue, most wooden door franchise agents prefer "effective marketing methods". This shows that franchisees have an urgent desire to improve their self-management capabilities. The concept contained in "teaching a man to fish is worse than teaching him to fish" is undoubtedly the epitome of the development trend of new cooperative relationships between manufacturers. Therefore, when choosing a manufacturer, franchisees must be clear about the company's marketing policy. You should focus on whether the marketing policy of the wooden door manufacturer is truly suitable for your regional market.

3. The influence and competitiveness of wooden door brands

As we all know, the wooden door industry is a new industry and the industry standards are not perfect, so some small manufacturers and agent franchisees are irresponsible. As a result, many "off-brand" products with substandard quality flooded the market and quickly disappeared from the market. Therefore, agents and franchisees should build a brand. "Brand" is the unity of good visibility, reputation, quality and service of the product. On the other hand, building a "brand" also considers the safety of joining the brand. It will not be affected by the franchise. But the manufacturer has gone bankrupt.

If you choose a good and well-known brand, the agent franchisees can directly use the brand's popularity and reputation to achieve rapid sales growth. At the same time, the agent franchisees can also gain advanced marketing experience. Improving the marketing level of agent franchisees is of great benefit. The development of modern business has made "brand" the most critical core competitiveness. For an agent franchisee with long-term business ideas, it is necessary to build a "brand".

4. Whether sales and after-sales service are perfect

Many franchisees often ignore the crucial link of sales service when choosing a brand. Sales service is also included in the sales cost, so consider it. Failure to be thorough may increase our costs. Generally, there are the following aspects for your reference:

1. The distance between the manufacturer or distributor and your city.

2. How to deal with damaged goods. After the goods are damaged during transportation, the responsibility should be paid by the transport vehicle owner and the distribution station. However, there is often a dispute, and it is the agent franchisee who is affected. Therefore, the agent franchisee and the manufacturer should reach an agreement in advance to prevent any mistakes.

3. It is necessary to examine the service level of the business departments and general agents that deal directly with you.

5. Whether the product quality of wooden doors meets the standards

No matter how good the business ideas and marketing concepts are, it will be difficult to operate in the long term without good products. For agent franchisees, when choosing a brand, you must choose a brand with excellent product quality. It is often difficult to tell the quality of a product from its appearance. It is best to visit the manufacturer and inspect it. First, check whether the raw materials are genuine and which manufacturer supplies them; second, check whether the production process is advanced.

6. Market protection awareness and interests protection

In order to avoid conflicts in the future without evidence, you must sign a written contract to clarify your identity. You are the exclusive agent in this area. , or a general agent, or a general distributor; whether it is a full agent for all the company's products, or an agent for some products. Strengthen market protection awareness. When necessary, you must learn to use the legal weapons in your hands to protect your legal expediency.

With the rapid development of the wooden door industry, its ability to attract money is getting stronger and stronger, and more and more people are joining the wooden door industry. Therefore, agent franchisees must conduct more on-site inspections on brand selection and make all-round comparisons. Decide so that you get the most benefit.