1. The brands belong to different companies
New Balance is a Chinese brand and newbalance is an American brand. Newbunren is a sports and leisure brand owned by New Balance (China) Sporting Goods Co., Ltd. The official Chinese name of newbalance is New Balance. It is a private brand established by William J. Riley in Boston, USA. It was later acquired and is now a brand of the American New Balance Company.
2. Different brand histories
Newbunren was founded in 2015, and Newbalance was founded in 1906.
3. Different LOGOs
Newbunren’s logo is the capital letter “N”, while Newbalance’s logo is the capital letter “NB”.
Extended information:
NEW BALANCE, founded in 1906, is a world-renowned sports brand and is known as the "King of Jogging Shoes". In April 1983, New Balance Company obtained the "N" and "NB" registered trademarks in China, and in April 2003, it obtained the "NEW BALANCE" registered trademark.
Subsequently, the company chose to use the Chinese name of "New Balance" for publicity and marketing, and used the "New Balance New Balance" logo.
Zhou Lulun, the owner of a Guangdong shoe company, is the exclusive owner of the registered trademark "New Balance". He transferred the "Bailun" trademark from others in April 2004, and applied for registration of the "New Balance" trademark in June of the same year. , was approved for registration in January 2008.
Later, Zhou Lolun requested the court to order the two defendants to immediately stop the infringement on the grounds that Shengshi Company and New Balance Company had infringed upon his registered trademark rights of "Bailun" and "New Balance", and requested financial compensation respectively. The company suffered losses of 300,000 yuan and 98 million yuan, and was responsible for reasonable expenses of 670,990 yuan to stop the infringement.
The Guangzhou Intermediate People's Court made a first-instance judgment on April 29, 2015, ordering New Balance to immediately stop infringing on Zhou Lelun's trademark rights involved in the case and to compensate Zhou Lelun 98 million yuan (including reasonable expenses). New Balance was dissatisfied with the first-instance judgment and appealed to the Guangdong High Court.
Reference: People’s Daily Online-New Balance and “New Balance”