Is the bee flower conditioner easy to use

Is the bee flower conditioner easy to use? Speaking of bee flowers, many young people may not be familiar with it, but it is no stranger to older consumers. As the first generation national brand of hair care, bee flower is the "light of domestic products" in the hearts of countless consumers. Is the bee flower conditioner easy to use 1

The appearance of the hair conditioner has brought great news to many men and women. The hair conditioner has brought nutrition and moisture to the hair, helped solve many hair problems, fundamentally improved hair quality problems, and made hair easier to comb, thus reducing the chance of hair loss. The hair conditioner is a very famous product in the market. So is it really useful?

Is the bee flower conditioner easy to use?

Hair conditioner list top1: Bee flower nutrition conditioner (containing silk peptide essence)

Product description: It contains natural silk protein and other hair care ingredients, supplements the nutrients needed by hair, and cares for damaged hair, which can make hair moist, silky and healthy.

Hair conditioner list top2: Bee flower soft hair care. It can nourish hair in an all-round way and improve hair quality in time. Can make hair moist, smooth and easy to comb.

brand introduction

Shanghai Huayin Commodity Co., Ltd., Beeflower, founded in 1985, is one of the top ten brands of conditioner, a famous trademark in Shanghai, and a famous brand product in Shanghai. It is mainly engaged in the production and sales of shampoo/conditioner/shampoo cream/skin care products.

Shanghai Huayin Commodity Co., Ltd. was founded in 1985, formerly known as Shanghai Huayin Detergent Factory and later renamed Shanghai Huayin. The enterprise designs, develops and produces bee flower shampoo, bee flower conditioner, bee flower shampoo cream and bee flower skin care products.

After more than 2 years' hard work, the company pursues standardization, standardization and institutionalization in its production and operation, and the scale of the company continues to expand. By the end of 28, the company had 228 employees, with a building area of 25, square meters and an area of 4,5 square meters. The production facilities of the company were complete.

in the increasingly fierce market competition, enterprises adhere to the guiding principle of "quality is the life, efficiency is the center, market is the leader and management is the foundation", pay close attention to product quality and establish a product quality assurance system. Bee flower, with its high quality and cheap products, has long been favored by the working class. In recent years, it has also been more and more loved by urban white-collar workers and middle-and high-income people, and its product sales have been constantly hitting new highs. Enterprises and their products have won more than 4 honorary titles at or above the municipal level since 19 89. The fist product bee flower conditioner series was rated as a famous brand product in Shanghai in 1993, 1994, 21 and 22. Since 24, the bee flower trademark has been rated as a famous trademark in Shanghai. Is the bee flower conditioner easy to use? 2

In recent days, the shampoo and hair care brand "bee flower" suddenly became popular all over the Internet. Some old users are puzzling and even mistakenly think that it is "poor enough to close down." Some young new users are jubilant because they have unearthed another "treasure brand".

the shampoo and hair care market has long been a competitive red sea. In a dazzling array of brands, "bee flower" can be described as unremarkable. Its packaging is simple, and the red and yellow transparent plastic bottles make people shout "through the times". Its quality is stable, and the orchid smell that has been the same for many years is called "mother's taste". Its price is close to the people, and even it laughs at itself as "cheap". And these unpretentious features are its competitive advantage. For decades, "bee flower" has always occupied a place in the field of mass consumption, which can be called evergreen tree. Today, it ranks third among the top ten brands in the hair conditioner market in China, and it is also the only domestic brand among the top three.

Simple, stable and close to the people, these characteristics of "bee flower" are very representative among domestic brands. However, these characteristics may also be a double-edged sword. In terms of advantages, it makes domestic brands have certain competitiveness and gain a relatively stable market share. In terms of disadvantages, it limits the further promotion of brand awareness and reputation, and it is difficult to occupy the middle and high-end market. Especially among the consumers who seek innovation and change, the aging brands are easily forgotten and abandoned.

Fortunately, in recent years, this traditional pattern of domestic brands has been significantly improved. A number of old brands have been reborn, and a number of new brands have sprung up. They not only continue to expand the mid-to-high-end market, but also win the favor of a large number of young consumers and become the "tide brand" leading the market trend. In the past "Double Eleven" online promotion activities, domestic brands collectively experienced a market review and handed over remarkable answers. The sales of many domestic brands have exceeded the international first-line brands in the industry. In many categories of brand rankings, the number of domestic products on the list has increased significantly.

the strong rise of domestic brands has become a phenomenal market landscape, and the reasons and experiences behind it are worth combing and summarizing. In the most basic experience, good quality and low price, high cost performance is a crucial one. In the past, some consumers once thought that the high price of imported goods and foreign brands was equivalent to high quality and high quality, but today this is already a cognitive misunderstanding. After years of continuous improvement, the quality and quality of "Made in China" have long been different. As we all know, many international first-line brands have already put their production links in China, which shows that the quality of "Made in China" is comparable to the international advanced level. Take the "bee flower" conditioner as an example, its low price is not at the expense of quality, but the result of "using modern equipment and technology to improve productivity, reduce costs and benefit consumers". This has become a solid foundation for domestic brands to win the favor of consumers and win market share.

brand connotation, product image and cultural creativity used to be the weaknesses of domestic brands, but now, these areas are showing "latecomer advantages". On the one hand, they are becoming the focus of many domestic brands, on the other hand, they are also becoming the key factors for old brands to rejuvenate and new brands to stand out. Some sports brands, clothing brands and high-tech digital products brands are deeply in line with consumers' patriotic enthusiasm and national feelings, and inspire their positive spiritual strength. Thanks to the increasing attention paid to traditional culture, the unique concept and aesthetic purport of traditional lifestyle have been explored and explained, and this trend of thought has also spread to the market consumption field. Some brands of health care products and cosmetics are inspired by the integration of heaven and man in traditional culture, and the ancient concepts of homology of medicine and food in traditional Chinese medicine. Their brand connotations and product images are refreshing, thus gaining a more comprehensive competitive advantage.

Even some domestic brands that "stick to their true colors" have unexpectedly gained development opportunities in the new market environment. With the popularization of Internet, great changes have taken place in consumer groups and the whole market environment. The market is further subdivided, and netizens are looking for more diversified goods, services and brands with more diverse consumer demands. This trend provides market opportunities for more small and medium-sized brands. In the network era, any brand positioning and brand image may find their own bosom friends and be welcomed by them. For example, in the traditional market environment, the brand image of "Bee Flower" may be labeled as rustic, outdated, cheap and incapable of marketing, but in the network environment, in the eyes of consumers who like it, these labels become simple, nostalgic, close to the people and sincere, which has become an important reason for its being spoiled and even causing some consumers to "wild consumption".

the sudden explosion of "bee flower" and the increasing popularity of a number of new and old domestic brands have brought confidence and enlightenment to more domestic products. Recognizing their own competitive advantages, making up their weaknesses and shortcomings, and grasping the opportunities and space brought by the new market environment, domestic products can achieve greater competitive advantages and gain the confidence and courage to compete with international brands. Is the bee flower conditioner easy to use 3

Speaking of bee flowers, many young people may not be familiar with it, but it is no stranger to older consumers. As the first generation national brand of hair care, bee flower is the "light of domestic products" in the hearts of countless consumers.

light yellow creamy paste, orchid fragrance, transparent red and yellow packaging ... Many netizens are worried that the "too simple" bee flower will not survive in the market because it has never relied on packaging design and advertising marketing.

For comments made by netizens on social platforms about "cheap", the brand directly replied, "We are actually very cheap."

Recently, Bee Flower released a new product conditioner, which caused a heated discussion on the short video platform. Many netizens complained that its packaging design was ugly, like detergent, and many netizens came up with ideas for it.

Some netizens suggested that Bee Flower can improve its packaging design by participating in the Grand Competition (National College Student Advertising Art Competition). Bee Flower replied, "This will cost money." This move was also ridiculed by netizens as "crying for poverty" (the sentence did not say poverty, but it revealed "poverty" everywhere), which attracted netizens to be "sad and funny".

bee flower released a new conditioner.

Many old users are worried that brands that have been used since childhood will close down when they see the "crying for poverty" of bee flowers. To this end, the chairman personally recorded a clarification video and responded by thanking the fans for their attention, saying that the company has been developing steadily and healthily. And collect designs from the whole network, and create a commemorative version of the product with the whole people.