The biggest disadvantage is that it is not conducive to communication and is not as easy to remember as text. Some graphics consumers cannot name. Furthermore, it is difficult to check for plagiarism when registering.

A graphic trademark consists of a simple graphic and does not need to contain any text. The range of graphics is very wide, including everything and imaginary things. It can be specific images such as landscapes, portraits, animals and plants, or abstract compositions such as certain signs and symbols. The graphic trademark is vivid and easy to remember. It not only has the function of identification but also provides people with beautiful enjoyment.

The disadvantage is that it is not easier to spread than word trademarks, and it is relatively difficult to search on the Internet. These shortcomings make the success rate of registration of graphic trademarks lower than that of text trademarks.