Madrid trademark refers to a simplified process used under the international trademark registration system. It was established by the World Intellectual Property Organization and is suitable for companies that register trademarks in multiple countries or regions. Compared with the traditional application for registration in each country or region separately, the process of Madrid trademark is simpler and faster, which can greatly reduce the time and cost of enterprises.

The core of the Madrid trademark system lies in international registration. Applicants can submit unified application materials through the International Trademark Office so that their trademarks can be protected in multiple countries, regions or all member countries. At the same time, Madrid Trademark also provides a more practical solution for enterprises’ trademark authorization and agency. If there is no need to set up a special presence abroad, you can authorize and entrust it to its agency.

As an internationally unified trademark registration system, Madrid Trademark has expanded to 114 member countries and continues to expand. With the acceleration of commercial and economic globalization in various countries, Madrid trademarks will become an important tool for companies to face market competition and build brand images. Therefore, for some large-scale enterprises with partners in multiple countries or regions, understanding the system and operation of Madrid trademarks is a necessary knowledge point.