Wenzhou Guixiangcun Food Co., Ltd. started in the 1980s. At first, the pastry shop was named "Guixiangcun", and gradually established a good reputation in the hearts of Wenzhou citizens, but "Guixiangcun" It is a registered trademark (Class 30) of Beijing Guixiangcun Food Center. Wenzhou "Guixiangcun" can only be used as a regional enterprise name. As the company's expansion of business outlets is on the agenda, it will not be able to use the "Guixiangcun" brand name due to the regional nature of its corporate name and the expansion of chain networks in surrounding cities. Therefore, the company has strengthened the promotion of "Guixinyuan" since 2002, because it is a wise move to focus on promoting its own trademark brand. Wenzhou Guixiang Village was renamed: Guixinyuan, which was developed in compliance with the provisions of the trademark law and to adapt to new competition.

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