Trademarks should be simple and unique.
1. When designing a trademark, we should focus on creating a simple but meaningful trademark that is easy to distinguish and remember.
(1) For example, in the street, we can often see the smiling face of an old man, who is Grandpa KFC;
(2) The trademark of apple is bitten apple;
(3) Audi's trademark is four connected rings; The designs of these trademarks are novel and unforgettable.
Second, trademark design should be vivid, elegant and harmonious.
1, symbols, numbers, patterns, animals and plants can all be used as trademark materials. This provides a galloping space for trademark designers.
2. When designing trademark shapes and patterns, we should pay attention to conciseness, distinctiveness, beauty, artistic appeal and aesthetic enjoyment.
3. The design of characters should pay attention to the elegance of language and avoid uncommon words. Throughout the well-known trademarks, such as Coca-Cola, Disney, McDonald's and other design concepts, all refer to this standard.
Third, trademarks should be integrated into the concept of commodity-oriented enterprises.
1, Ferrari and Lamborghini are all familiar high-end sports car brands. Ferrari's logo is a group of jumping horses, Lamborghini's logo is a bullfight, and their logos are in line with the characteristics of high-powered high-speed sports cars.
Google is the largest search engine in the world. Google's logo“Googol "is a mathematical term, meaning 1 followed by 100 zeros (that is, 100 is the power of 100), which coincides with Google's business philosophy!