in marketing, the use of Chinese initials is widely used as a way of trademark promotion. Chinese initials are usually abbreviations of brand names, which are simple and clear to use and can quickly convey brand trademark information. In addition, Chinese initials as a trademark promotion can adapt to the marketing in different language environments and facilitate the spread of brands in the international market.

it should be noted that when using Chinese initials to promote trademarks, we should ensure that they are not confused with trademarks of other brands to avoid infringement and confusion to consumers. At the same time, it is also necessary to abide by relevant trademark laws and regulations to ensure the legitimacy of trademarks.