There is a man who has been raising free-range chickens for seven years. The quality of the chickens he raises, whether they are eggs or chickens, is strictly guaranteed, and he has won a good reputation from customers. He wanted to give the local chickens and eggs he raised a name to show the difference from other chickens and eggs, so he registered a trademark.

But he simply thought that having a trademark was equivalent to having a "brand". A trademark is just a name. Once registered, the law stipulates that others cannot use the name. If a trademark is a brand, then all trademarks registered with the Industrial and Commercial Bureau can be called brands. If they are all brands, then they are not brands at all.

Brand and trademark are a pair of concepts that are easily confused. Many people use these two terms interchangeably. A brand includes a trademark, and a trademark is not the same as a brand. A trademark is the identification of a product, with the name of the product. Brand, I understand, is an intangible value formed after users use your product, recognize it, and label it for you.

Just like the mobile phone we use the most, when it comes to mobile phones, the name of a mobile phone manufacturer will pop up in our minds. Of course, when talking about Huawei, Xiaomi, and Apple, mobile phones immediately come to mind. This is the power of brands.

It is impossible for ordinary farmers to hire celebrities to endorse or go to the CCTV Spring Festival Gala to build a brand in an all-round way, but the smallest individual can also own a brand.

Is having a trademark equivalent to having a "brand"?

To build a brand, you must first give yourself a clear positioning, which is to produce: pure grain feeding, no chemical pollution, no antibiotic residues, high-quality native eggs and native chickens, what to sell to client.

Next analysis:

1. What kind of customers are the consumers of our products?

2. What channels can we use? To find customers, what channels can customers use to find us?

3. Repeatedly strengthen through channels what kind of character we are, and our character is the same as the product.

We have to think about how to operate the brand, and what does operation mean? First, we need to find ways to expand the user base of the product and increase revenue; second, we need to enhance the brand value of the product and further expand it. The product’s user base expands and revenue increases.

Choose appropriate channels to show themselves and improve themselves. In the Internet age, they can speak for themselves, they can become stars, and so-called individuals can also become brands.

If you need to build your own brand, the first step is to obtain your own registered trademark. Bajie Intellectual Property Trademark Network is a better choice for you to entrust a trademark agent. We are professional in trademark transactions. !