First, the name item, second, the company name and logo item, third, the information item, fourth, the business content item
Almost all business cards are divided into these items, so let's first sort them out, and don't rush to typeset them. All the contents are ready and start to match them. Although the business card is just a small piece of paper, everything that exists has a sense of space. When matching various information items, we can master its space, properly apply various contrasts and contrasts, and decorate colors and techniques to make a business card as exquisite as possible.
when designing, you must take care of the space. This is like a spacious room where you put furniture, and it feels crowded. If it is too scattered, it will be messy. The business card is also a space, 9*54 9*5. No matter what specifications, how to put it in this space determines the visual sense of this business card, from the overall sense of space, from line to line, from word to word. And the grasp of this space lies in that you arrange the above elements properly
first determine the position of the main part, and then match it with other information items. The position of the theme part is the center of the whole business card space, so as to arrange the whole business card. When a theme part is arranged properly, the design of Mingding is half the battle
Question 2: What is the emphasis on the geomantic design of business cards-the first principle of Shanghai graphic design training, the background color of advertisements and business cards and the company and name. The relationship between the five elements can explain the interrelation between things, while the multiplication of the five elements can be used to express the mutual influence after the balance between things is broken. Mutual growth means mutual endowment and mutual encouragement. The sequence of the five elements is: wood fires, fire produces soil, soil produces gold, gold produces water, and aquatic wood. The symbiotic relationship can also be called the mother-child relationship, such as wood making a fire, that is, wood is the mother of fire and fire is the son of wood. Mutual restraint and mutual restraint. The order of the five elements is: Mu Ke Tu, Tu Ke Shui, Shui Ke Huo, Huo Ke Jin, Jin Kemu.
Mutual generation and mutual restraint are inseparable. If the mutual generation and mutual restraint of the five elements are too much or too little, the normal relationship between generation and restraint will be destroyed, resulting in multiplication or mutual insult.
multiplication, that is, one line in the five elements is too restrained to the one that has been suppressed. For example, when the wood is too strong and gold can't restrain the wood normally, the wood will overpower the soil and make it more empty. This is wood taking soil. Insulting each other, that is, a certain line in the five elements is too much, so that the other line can't restrain it, but is restrained by it, so it is also called anti-aggression or anti-aggression. For example, under normal circumstances, water can kill fire, but when there is too little water or too much fire, water can not kill fire, but will be dried up by fire, that is, fire can kill or insult water. It can be seen that the color matching between advertisements and business cards must be the color of the bottom plate, and the name "afterlife" and "help" is used, because the name is yourself, your company and the bottom plate is the outside world and others.
so, what are the colors of the five elements? Metal color: white, gold and silver belong to water color: black, blue and gray belong to wood color: green, cyan and emerald belong to fire color: red and purple belong to earth color: yellow, brown, brown, for example, the color of business cards or advertising boards is green, and green is wood; The name of the company is red, red is fire, wood is fire; And the personal name is yellow, yellow soil, fire soil. In this way, your company and your name can be born on the bottom plate. This is an effective feng shui principle. The second principle is that the color of company and name is the color of advertisement and business card. If the first principle cannot be achieved for some reason, then at least the second principle should be followed: the color of company and name is the color of advertisement and business card. That is to say, use the company and your name to make the background color of business cards or advertisements. Note: the company and your name must not be overwhelmed by the color of the bottom plate. For example, the color of your name on the business card is white, the five elements belong to gold, and the background color is sky blue. This is Jin Kemu, whose name controls the outside world, is under your control, and is made by you. Platinum is the base plate, and platinum is the blue wood. Can the background color be two colors, yes, but pay attention to the fact that the two background colors are as close as possible, such as white gold. And there must be a main color, and the two colors can't be equally divided. The third principle, the position of company and name in business cards and advertisements, the two principles of business card and print advertisement design, one is color matching, and the second is position. A company's business card or print advertisement should be divided into three parts. We agreed, a rectangular business card, north and south, Zuo Dong right and west. It is wide from east to west and narrow from north to south. So, how should the company and individual names be placed?
the first part is the decision-making level: if the enterprise is a group, the northwest position is the dry divination in the gossip, and the decision-making level of the company should be placed in this northwest place; Put the name in the middle.
the second part is the executive layer: if it is not a big enterprise and it is a female boss, then the company is best placed in the middle and near the east. Because this is a divination, earthquake means thunder and action. This is the middle and high-level and executive level, and it should be placed in this place, which is the location of divination. Personal names are placed in the middle palace. For white-collar workers, this position is also the most suitable. If the company is in the early stage of starting a business, as the boss of a company, it is both a decision maker and sometimes an executor. Then the personal name should be placed in the divination position on the business card. Because the earthquake of the divinatory symbol "Zhen" is borrowed from Lei Zhen's earthquake, it only refers to Lei Zhen's earthquake, which has a comprehensive meaning of shock, shock, shock and awe, that is, it refers to the appalled situation caused by more than ordinary people's pressure. The company name can be placed in the middle palace. The third part is also the decision-making level: for enterprises below medium-sized, the southeast orientation is the fork, which is a symbol of banknotes. If the executive level and the middle and high level are placed in the middle of the divination, the decision-making level is placed in the position of the southeast divination. Related reading: Shanghai graphic design training (this article is edited by Shanghai graphic design training)
Question 3: What are the stresses in business card design? There is a special name machine for business card printing
1. The color is not required
2. No bleeding is required
3. The size is generally 9 x 5 mm. Changeable
4. CDR, AI and PSD can be used
Question 4: What names should be paid attention to when designing business cards? 1. There is no requirement for color
2. No bleeding is required
3. The size is generally 9x5mm, and it can be changed
4. CDR, AI and PSD can be used
. That's what I want to say upstairs! ~ The answer is comprehensive! ~！
Question 6: Problems that should be paid attention to when designing business cards (I) Basic requirements of business card design
As an independent media of a person and a profession, business cards should pay attention to their artistry in design. However, it is obviously different from works of art. Unlike other works of art, it has high aesthetic value and can be appreciated and pondered. In most cases, it will not arouse people's attention and pursuit, but it is easy to remember and has stronger recognition, so that people can get the information they need in the shortest time. Therefore, the design of business cards must be concise and to the point, with distinct fonts, emphasizing design awareness and novel artistic style.
three words should be emphasized in the basic requirements of business card design: simplicity, utility and simplicity.
1. Jane: The main information conveyed by business cards should be concise and clear, and the composition should be complete and clear.
2. merit: pay attention to quality and efficacy, and make the message as clear as possible.
3. Easy: easy to remember and identify.
(II) Procedures for business card design
1. Before designing a business card, you should first understand three aspects
(1) Understand the identity and occupation of the business card holder.
(2) Understand the business card holder's unit and its nature and function.
(3) Understand the business scope of business card holders and units.
2. Unique conception
The unique conception comes from the reasonable positioning of the design and the comprehensive understanding of the holder and unit of the business card. A good business card idea can stand the following tests:
(1) Whether it has visual impact and identifiability.
(2) whether it has the working nature and identity of the media subject.
(3) whether it is chic and unique.
(4) whether it meets the business characteristics of the holder.
3. Design Orientation
Determine the design concept, composition, font and color of the business card based on the understanding of the first three aspects.
(3) Elements in the design of business cards
In the design of business cards, elements are indispensable. The so-called constituent elements refer to all kinds of materials that make up a business card, generally referring to signs, patterns and copywriting (name, mailing address and communication mode of the business card holder). These materials are endowed with different missions and functions, which are collectively called constituent elements.
there are two types of components:
1. components that belong to modeling
(1) logo (trademark or corporate logo designed and registered with patterns or characters)
(2) pattern (forming a unique color block of business cards)
(3) outline (several borders)
2. components that belong to the scheme <
(2) the business card holder's unit and address.
(3) communication mode.
(4) business areas.
The above elements are in their proper places in the design of business cards, and the key points of design are determined according to each type of business card.
(4) patterns of business cards
in the design of business cards, the design of patterns is an important link. The success of pattern design directly affects the visual effect of business cards and people's psychological feelings towards the holders of business cards and their units. Patterns have fixed functions in a business card
1. The functions are classified as follows:
(1) Attracting attention. A good business card pattern design not only meets the needs of picture composition, but also attracts people's attention strongly, thus achieving the purpose of self-promotion by the holder.
(2) the professional characteristics and industry characteristics of the holders of business cards. The form and color of business card patterns should reflect the professional characteristics and industry characteristics of business card holders.
(3) Guide readers to the inductive effect of important schemes.
2, the composition of the pattern
(1) gradual change of the pattern
Monochrome gradual change in business card design can not only maintain the integrity of the design but also enhance the visual impact.
Blending gradient One or more color gradients, the effect of this picture is more active, but attention should be paid to the contrast of color strength and the proportional distribution of composition when applying.
the image gradient takes the logo of the business card, the name of the factory or the products sold, and makes light color weakening, color gradient and size gradient on the screen to form a richer visual effect.
(2) Comparison and unification of patterns.
the role of patterns in business cards is to set off the theme, enrich the picture and remind readers. Therefore, the design of patterns should not only pay attention to contrast but also be complete and unified. Contrast mainly refers to the obvious difference between the pattern of the picture and the ground of the picture. Unity means that the layers of painting should be clear, and the existence of patterns is to make the theme stand out, the composition eye-catching and full of personality, while not usurping the host's role.
(3) The expression techniques of patterns are given different expression techniques according to the personality characteristics of business cards. The expression techniques are as follows:
Image Texture Method This method is to texture the image related to the business card holder's industry to form a distinct image ... > >
question 7: what are the precautions for business card design? What overall design should be unified with the corporate culture of the service company? Font, font size and color should be paid attention to.
question 8: what should I pay attention to in business card etiquette? When handing out a business card, I think of my name, and Gong wants to take it with both hands. If there is any big title or something on the other party's business card, I must read it out, and my surname must also be read out. In addition, look at each other with your eyes to show respect. What I want to say is that there are also differences in status, so pay attention to it.
Question 9: What are the required dimensions for business card design? What are the Chinese standard business card dimensions: 9×54mm (the ratio conforms to the golden rectangle of 1: .618 for the best harmonious vision. Needless to say, in the history of art, almost all outstanding works have verified this famous golden ratio, so the rectangle with the aspect ratio of 1: .618 is called the American standard of golden rectangle
.
European standard business card size: 85×54mm (this is 16: 1 silver ratio, which is commonly used for the size of bank cards and VIP cards, and is also widely used);
narrow standard business card size: 9×45mm, which is suitable for fashion business cards;
Ultra-narrow standard business card size: 9×4mm is seldom used, which is suitable for personal business cards;
standard size of folding card (folding business card): Chinese style: 9×95mm (folding position 9*4-9*55); Western style: 9×11mm (9*55MM)； after half-folding); Business cards suitable for companies with more content;
standard size of long folding card (extended folding business card): Chinese style: 13×54mm (folded position is 4*54-9*54, and the finished product size is 9*54MM); Western style: 13×5mm (folded at 4*5-9*5, the finished product size is 9*5MM); Suitable for the business card of the CEO of the group company.
question 1: which colors should be paid attention to in business cards? 1. The color setting is always CMYK, not spot color or RGB.
2 the resolution is 3~35DPI, and the color mode is CMYK.
3 the color of the base map should not be less than 8%, otherwise the color is too light to print.
4. K1% black * * * blocks or lines are all directly pressed in black, and no other colors are allowed, so as to avoid overlapping colors. Do not set overprint for other colors. If you want to print, you can print your business card for free.
5. Please do not use C1%,M1%,Y1%,K1% four-color black fill color, or fill color with a total gradation value of more than 25%, so as to avoid the ink from being dirty or dragging.
6. avoid using colors or templates that are extremely prone to color cast, such as purple, dark blue, orange, brown and strong gold.