according to statistics, since 1993, the relevant state departments have confirmed more than 1,6 "Chinese time-honored brands". These time-honored brands have an average history of more than 16 years, and the longest even reaches three or four hundred years. With good reputation, unique products and excellent service, they have had a certain influence, popularity and reputation in the local and even the whole country. According to the latest survey of the Ministry of Commerce, among the 1,6 time-honored brands, 32 enterprises are facing the dilemma of long-term losses, 1,12 enterprises barely maintain the status quo, and only 16 enterprises are in a profitable state. And the remaining time-honored brands are disappearing at a rate of 5% per year.