Current location - Trademark Inquiry Complete Network - Trademark inquiry - Why do some vans have white backgrounds?
Why do some vans have white backgrounds?

The logo on the back of genuine Vance is generally red and white or black and white.

1. Most Vance shoes have red letters on the heel, and most loafers have red letters on a white background;

2. Some colors have black letters on a white background.

Extended information:

Other iconic patterns of Vans:

1. Waffle outsole:

Because of the 9 straight lines on the sole It is named after its grain and diamond patterns that resemble waffles.

In the late 1960s, the soles quickly gained favor among surfers and skateboarders because of their excellent board gripping performance and wear resistance. Especially when doing technical moves, the fit with the skateboard surface is perfect. From then on, skateboarders began wearing Vans shoes, and Vans became a symbol of youth culture in Southern California and around the world.

2. Side stripes

The Vans logo is the side stripes located on both sides of the shoe.

This extremely eye-catching side stripe was a random pattern drawn by brand founder Paul Van Doren, and now it has become the signature of Vans shoes.

Side stripes first appeared on Old Skool shoes in 1977. At that time, they were white leather side stripes. They were also Vans’ first pair of shoes containing leather materials.

3. Black and white checkerboard pattern

The black and white checkerboard pattern is inspired by a monthly design competition held for children in Southern California. At that time, branches across the United States allowed children to express their creativity, and the monthly winner could also visit the factory and visit Disneyland for free.

The black and white checkerboard pattern initially only appeared on the hemming design of shoes, and was only used on the uppers of Slip-On in 1981.