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The history of Oppein of Guangdong Oppein Home Furnishing Group Co., Ltd.

1994

Guangzhou OPPEIN Kitchen Cabinet Enterprise Co., Ltd. was established. It was the first to introduce the European "integrated kitchen" concept to China, pioneered the industrial production of modern cabinets in China, and set off a "kitchen revolution" storm in China.

In 1995

Oppein took the lead in entering the real estate kitchen cabinet supporting market and introduced "one-stop kitchen and decoration" services.

In 1997,

Being the first to launch honest marketing of "shopping around" across the country, it promised quality-guaranteed gold card services.

In 2000

The Oppein series of "functional cabinets" were born. The "cabinet with integrated electrical accessories" cabinets are a gift from Oppein people to the new century.

In 2003,

Oppein launched “National Computer Interconnected Design System” and “Oppein Order Management System” to realize the information management of cabinets throughout the process. In the same year, the Oppein kitchen appliance project was established, and the Oppein foreign trade division and Boston North American office were established.

In 2005

Oppein entered the field of integrated wardrobes and opened up the field of Oppein integrated wardrobes. It hired the famous domestic movie star Jiang Wenli as its image spokesperson and comprehensively planned and implemented the brand strategy project.

2006

Being the first in the industry to pass the authoritative certification of "China Environmental Labeling Products", it set off an environmental storm in the cabinet industry. This year, we entered the field of integrated wardrobes.

2007

Became the first batch of "China Famous Brand Products" in the industry, and continued to win the honorary title of "China's Leading Cabinet Enterprise".

In 2008

Oppein released its development strategic plan for the next three years - the "New Peak Plan", marking Oppein's clarion call to build a world-class enterprise group.

In 2009

Oppein was the first in the industry to be awarded the "China Famous Trademark".

In July, "Guangdong Oppein Group" was officially established, and the Guangzhou New Industrial Park was successfully completed, becoming another important milestone in the history of Oppein's development.

2010

Xuandong 2010 Annual Marketing Conference launched the "Dragon and Tiger Leap Plan", focusing on expanding the kitchen appliances and wardrobe business, and the Oppein overall home furnishing first brand plan was officially launched. The new VI system and "861" project assist the implementation of the plan in terms of brand and channels. The name of the group's parent company was officially changed to "Guangdong Oppein Home Furnishing Group Co., Ltd."

The wooden door R&D team has matured and begun to enter the field of wooden doors.

In March 2011,

Oppein launched a three-year development strategic plan to enter the big home furnishing industry - the "Zhu Ding Plan", marking that Oppein will become the first brand of integrated kitchens in China. A big leap towards becoming the leading brand of overall home furnishing in China.

In July, the group's production base was expanded again, with a total area of ??500,000 square meters, successfully becoming a "global home furnishing manufacturing base" and laying a solid foundation for achieving the goal of an international first-class modern home furnishing industry group.

In July 2012

The State Council held a grand commendation conference for the "National Employment and Entrepreneurship" work at the Great Hall of the People in Beijing. Chairman Yao Liangsong won the "National Outstanding Individual Award for Employment and Entrepreneurship".

In September, together with Guangdong Satellite TV ***, we created the star-studded "European Night" Mid-Autumn Festival Gala, featuring Liu Huan, Zhang Liangying, Ku Juji, Ren Xianqi, Yu Quan, Dabing, Dai Jun, Gong Hanlin, Wang Zhengliang, etc. All the big-name stars from both sides of the Taiwan Strait, including Guangdong Oppein Badminton Club player and national badminton doubles player Fu Haifeng, were on stage to sing and enjoy the Mid-Autumn Festival.