The difference between trademark and logo: different concepts, different ways of obtaining, etc.

1. Different concepts

Trademark is a legal concept that consists of words, graphics, letters, numbers, three-dimensional signs, color combinations, sounds and combinations of the above elements. It is used in In the classification of goods or services, a sign is used to distinguish the source of goods or services and is protected by the Trademark Law; LOGO is usually an economic concept, which refers to all signs and logos. From an extension point of view, LOGO is more important than a trademark. broad.

2. Different acquisition methods

Trademarks need to be obtained by submitting a trademark registration application to the Trademark Office of the State Intellectual Property Office and obtaining approval for registration; once the original design of the LOGO is completed, it will be protected by the Copyright Law "Protection, Article 2 of the "Copyright Law" stipulates that works by Chinese citizens, legal persons or other organizations, whether published or not, enjoy copyright in accordance with this law.

Trademark Introduction

A trademark is a mark used to distinguish one operator’s brand or service from the goods or services of other operators. According to my country’s Trademark Law, a trademark must be approved and registered by the Trademark Office. Trademarks include commodity trademarks, service marks, collective marks, and certification marks. Trademark registrants enjoy the exclusive right to use the trademark and are protected by law. If it is a well-known trademark, it will receive legal protection from the exclusive right to use the trademark across categories.

Answer from the World Intellectual Property Organization, official website: A trademark is a distinctive sign that identifies a certain product or service as being produced or provided by a specific individual or enterprise. The origin of a trademark can be traced back to ancient times. , at that time, craftsmen would print their signatures or "marks" on their works of art or practical products. Over the years, these marks evolved into today's trademark registration and protection system.

This system helps consumers identify and purchase a product or service because the nature and quality of the product or service indicated by the unique trademark on the product or service meet their needs.

Reference for the above content: Baidu Encyclopedia—Trademark