The predecessor of Chundu Group is Luoyang Meat Joint Factory, which was founded in 1958. Under the planned economy system, it has been flat for decades. In 1986, after analyzing the domestic and international meat products market, Gao Fenglai, the head of Chundu, resolutely decided to change the original business situation of slaughtering and storing pigs, carry out deep processing on pork, and develop the production and processing business of high-temperature meat products. He was the first in China to introduce a western-style ham sausage production line, and produced the first ham sausage in China, which quickly became popular in the market, and its sales revenue and profit doubled year after year, obtaining huge economic benefits, and the scale of the enterprise became larger and sustained development.
by the early 199s, Chundu had become a famous domestic large-scale meat production and processing enterprise with income exceeding one billion yuan and profit exceeding one hundred million yuan. "Chundu" ham sausage has been rated as "national famous brand product" and "famous trademark" for many times, almost becoming synonymous with China ham sausage.
The success of Chundu in this period is undoubtedly attributed to its correct strategic decision-forward integrated development strategy.