Beijing Longqingxiang Clothing Co., Ltd. (referred to as Longqingxiang for short), a member of "China Time-honored Brand" with a history of 4 years, is a comprehensive and modern clothing enterprise specializing in "tailor-made" high-end suits, shirts and customized leather shoes, and concurrently engaged in a variety of clothing products, integrating design, research and development, production and sales.
Long Qingxiang is a national key tailor-made enterprise and the largest tailor-made clothing enterprise in China. At present, Longqingxiang's sales network has covered seven provinces, including Beijing, Tianjin, Hebei, Henan, Jiangsu, Anhui and Shandong, with more than 1 direct stores. In 214, it won the title of well-known trademark in China.
with the continuous improvement of products and services of longqingxiang enterprise, in April 28, it stood out among many brands and won the title of "Top Ten Leading Enterprises of Professional Wear in China". In March, 29, Long Qingxiang series products were designated as "the only VIP clothing designated by national, provincial and municipal leaders in the ancestor worship ceremony of Huangdi's hometown in the past ugly year" and "22 enterprises with the most century-old temperament".
In p>21, Long Qingxiang climbed the peak again and was awarded "China Famous Brand" and "China Famous Product", and passed the ISO9 quality system certification. In 211, it was awarded "Top 1 Brands with Consumer Satisfaction in China", "Asian Influential Brand" and "Designated Clothes for Journalists to Interview Foreign Politicians and International Friends", and in 213, it was awarded the title of China Time-honored Brand Member and China Well-known Trademark.
brand story
Mr. Yuan, the head of Longqingxiang Enterprise, was a clothing family from his ancestors, and his exquisite craftsmanship was handed down from generation to generation.
According to research, during Jiajing period of Ming Dynasty (1522-1566), the ancestors of Yuan became famous in Beijing for their exquisite tailoring skills. According to the old practice of the Ming Dynasty, the system and style of official uniforms were stipulated by the imperial court, and the officials found their own tailors to customize them. Yuan's ancestors were famous all over the capital because of their exquisite tailoring skills.
Ming Muzong (1537-1572), the emperor of Qin Long, was kind, respected frugality and liked to wear loose uniforms. Yuan's garment technology is exquisite and the tailoring is comfortable, so it is more favored by Shang Yi Jian. Qin Long Emperor Xin Yue wrote the word "Yuan's Cutting Works" as a reward. In the meantime, Shang Yi, the supervisor of the palace, also invited him to stay in Xizhi Zhifang. Yuan's ancestors declined modestly and left Beijing to travel, learning the weaving and cutting techniques specially designed for the royal family by Jiangning, Suzhou and Hangzhou. Since then, Yuan's ancestors have been eclectic, combining the royal cutting and weaving technology with folk technology and becoming a master of cutting technology.
During the Qianlong period of the Qing Dynasty, Yuan Shijie, the ninth descendant of Yuan's family, inherited his ancestral business and re-established the Yuan's Garment Workshop in Beijing. He insisted on ancestral training, was good at quality and kept innovating, and kept the skills of the three companies in Jiangnan at that time. The casual clothes made by him for dignitaries are all made of rare crafts and materials such as embroidered gold, seamless tailoring by the royal family, and brocade, which makes the regular clothes made by him have luxurious charm and noble pieces. When Qianlong visited privately, he was surprised that the people actually had weaving and cutting techniques comparable to those of the palace. Feeling that the Qing Dynasty was prosperous and prosperous, he gave Yuan a book "Tianqing Xiangrui" to show his grace.
in the late Qing dynasty, when the situation was turbulent, Yuan's old Beijing store was forced to close, and many family heirlooms were lost and sold. Our ancestors traveled across the ocean and began to wander for nearly a century. They combined the characteristics of oriental costumes and ancestral hand sewing skills with advanced western equipment and pattern design, and adopted the method of pleating, slicing and splitting to create a unique design and production technique of Yuan's costumes.
in the 199s, descendants of the Yuan family resumed their ancestral business in the Central Plains, and named the shop "Long Qingxiang" to remember their ancestral achievements. Long Qingxiang adheres to the ancestor's quality concept of "being alone", is loyal to the "top-level exclusive" customization concept, and is determined to "inherit and carry forward" the innovative spirit, blending the essence of national clothes with western crafts and becoming one of the representatives of "New Oriental customization".
above content reference: Baidu Encyclopedia-Long Qingxiang