Hongmei Town, Dongguan City, Guangdong Province
Huangshanghuang Group Co., Ltd. was established in June 2001. Its predecessor is "Nanchang Huangshanghuang Roast Poultry Club" founded in February 1993 by Ms. Xu Guifen, the current chairman of the group's board of directors, and "Jiangxi Huangshanghuang Industrial Co., Ltd." established in March 1996. More than ten years of development have made the group company a large-scale private enterprise mainly engaged in livestock and poultry meat food processing. It has successfully passed ISO9001:2000 international quality system certification, food production license and market access quality and safety (QS) certification and HACCP food safety management system certification. The group company has been rated as "National Outstanding Key Leading Enterprise in Agricultural Industrialization", "Top 50 in China's Meat Food Industry", "Top 100 in China's Food Industry" and "Top 500 in China's Private Enterprises" by relevant national units and departments.
The group company has more than 680 directly-owned stores and chain franchise stores inside and outside the province, and has more than 300 breeding bases. The industrial park located in Xiaolan Economic Development Zone has invested 150 million yuan, accounting for It covers an area of ??300 acres and is listed as a national agricultural product deep processing demonstration base by the National Development and Reform Commission.
The main products of the group company have formed five series and more than 100 varieties. They are fresh, fragrant, spicy and crispy, and are the first choice for mass consumers. The products have won many awards including the National Famous Food Expo Gold Medal, China International Food Expo International Famous Brand, China International Agricultural Expo Famous Brand, China Food Association Famous Brand, China Trustworthy Meat Food Credibility Brand, China Famous Products, China Famous Brand Food, etc., and have been listed on It was included in CCTV's "Brand List" and is a recommended product by the China Food Industry Association. Huangqin Sauce Duck is known as "the first unique sauce duck in the country" because of its four unique characteristics: "material selection, ingredients, craftsmanship and taste". "Imperial Bird Brand" sauce duck, sesame duck, duck wings and duck feet have passed the certification of China Green Food Certification Center and obtained the right to use the green food mark. The registered trademark "Huangqin" was rated as a famous brand trademark in Jiangxi Province. The Royal Bird series products have become a household food brand in China and are sold across the oceans to Hong Kong, Taiwan, Southeast Asia and Australia.