Chen Deguan

1. Build a foundation for development and achieve brand improvement

Fujian Decheng Gold Co., Ltd. has more than 20 years of experience in the gold jewelry industry and is a creative company. A large-scale gold jewelry enterprise integrating planning, development and design, technology research and development, production and processing, operation management, wholesale marketing and self-operated import and export.

The company has fully equipped multi-functional standard factories and office buildings, as well as two major operation centers in Fuzhou and Shenzhen. The company is committed to the investment and development of gold jewelry projects, continuous innovation in technology, continuous improvement in service, long-term strategic planning, scientific advancement in development, organically combining the company's development philosophy with market development trends, and building sustainable development The operating system continuously realizes independent brand and technological innovation, improves operating performance, enhances the company's visibility and reputation, and promotes the improvement of management efficiency and operating benefits. Over the past ten years since its establishment, the company has successively won the titles of: "China's Famous Brand in Jewelry Industry", "Fujian Province Famous Brand", "Fujian Province Famous Brand in Jewelry Industry", "Fujian Province Famous Trademark" and "Fuzhou City Famous Trademark". series of honors, and successfully passed the ISO9001 international quality system certification in 2007, becoming the first jewelry company in Fujian Province to win this honor.

2. Clarify strategic goals and expand development space

In recent years, "Decheng" has relied on its own strength to take the strategic decision to go out of the Fujian market. First, we expanded the sales showroom in Shenzhen and expanded sales channels. We won the recognition and attention of merchants in the industry with our new styles, various varieties, and exquisite craftsmanship. We won and stabilized new and old customers with honest management; at the same time, we quickly established and expanded Shenzhen production base, in just over a year, the production scale of the Shenzhen factory has kept pace with the Fuzhou factory, achieving a win-win situation in which the two places have blossomed, complemented each other's characteristics, and maintained stable and high production, laying the foundation for winning more market share. A solid foundation and guarantee.

China Jewelry and Jade Jewelry Yearbook 2012

Through unremitting efforts, the company has become a rapidly growing, stable, healthy, standardized and professional group company - Decheng Gold Group, whose It has subsidiaries such as Fujian Decheng Gold Co., Ltd., Fujian Decheng Jewelry Co., Ltd., Fujian Decheng Precious Metals Management Co., Ltd., Fujian Decheng Tianji Cultural Creativity Co., Ltd., and Shenzhen Decheng Jewelry Co., Ltd. Decheng Gold Group has always adhered to the corporate core culture of "a heart of virtue, sincerity of gold and jade" and "virtue is like jade, sincerity is like gold", and advocates the management philosophy of "people-oriented, focusing on production and focusing on quality", with "professionalism, talent ", service" are the three major sources of power for the company's development, and we will follow the most efficient development path of "production efficiency, talent efficiency, management efficiency, and marketing efficiency" to build a management team of "professional skills, professional talents, and professional management" , forming two core strategic development structures of gold production and wholesale and marketing operations based on the guidelines of "precision, expertise and depth", achieving the goal of synchronous operation of the headquarters and marketing center and radiating nationwide. The Group adheres to product research and development, process innovation and technological reform, optimizes resource integration, strengthens business technology management, strives to build a strong R&D manufacturing system, wholesale supply system and other basic platforms, and vigorously develops "two production bases and two wholesale centers in Fujian and Shenzhen" "Business scale. In recent years, the company has given full play to its hard-working and enterprising enterprise spirit, and has continuously achieved breakthroughs and surpasses in its business goals, achieving gratifying results of tripling its annual performance. Shenzhen Decheng Jewelry Co., Ltd., a subsidiary of Decheng Gold Group, quickly ranked among the largest and most powerful enterprises in the international jewelry trading market in Shenzhen, setting a benchmark for jewelry companies in Fujian Province to enter the Shenzhen market and becoming a leader in the Shenzhen industry market. The main force of Fujian enterprises.

As Decheng Gold continues to expand its national business cooperation, its industry influence has also continued to increase, and it has gradually established production and supply cooperation relationships with well-known domestic jewelry brand companies, such as China Gold, Chow Taisheng, Nanjing Baoqing and other companies; at the same time, As the only designated production supplier of China Gold Group in Fujian Province, Decheng Gold has been cooperating with China Gold Group for two years and has firmly ranked first in the quarterly and annual sales of its channel supply performance, winning recognition and praise from China Gold and its franchise customers. .

2012 China Jewelry and Jade Jewelry Yearbook

2012 China Jewelry and Jade Jewelry Yearbook

3. Future development path

Decheng On the big stage where the competition in today's jewelry industry is becoming increasingly fierce, the Gold Group is far-sighted, based at home and looking at the world. It has appeared at the Shenzhen International Jewelry Exhibition for three consecutive years and has become a beautiful scenery in the Fujian jewelry industry at the Shenzhen International Jewelry Exhibition. It has also made "Germany "Sincere Gold" has attracted more attention in the industry. Decheng Gold is committed to spreading Chinese gold jewelry culture and striving to become a model for inheriting jewelry culture. The company's future development will adhere to the professional and integrated market development concept, combine its own core basic technology research results, face the general trend of the gold and jewelry integrated market, learn advanced experience and technology, and innovate Decheng Gold The connotation of project development is to build a support system that can carry the comprehensive development of the project. In the current development environment of China's jewelry industry, Decheng Gold Group's products and services are developed in a multi-field and diversified direction, becoming China's gold jewelry industry. A well-known group enterprise in the industry.