Some people wonder if Heytea’s logo is a simple drawing of the founder? In fact, its meaning is more universal.

From ancient times to the present, whether it is domestic or foreign currencies, the heads of great men will be printed on them, and most of them are in profile.

When you "read countless coins", you may not be able to recall which character is printed on which currency. You can only recall their unique characteristics: profile, hair, and facial features. This is the origin of the portrait on the Heytea logo. And this person does not have a specific character symbol. He can be a boy or a girl with short hair. It doesn’t matter which type of person he is. What he captures is the human nature. We hope that when everyone sees this logo, they will feel like they see themselves, and it will cause a stir.

Of course, brand building can be formed by more than just a logo, a product, or a certain point.

If a new brand only tastes a little better than others, it is not enough. Only by having a "contrast advantage" compared to your peers in the same industry can consumers give up their original sense of security and re-accept a new brand.

To this day, HeyTea still maintains the habit of collecting consumer feedback every day and constantly improving products

So we continue to dive into product research and development and go online. Read all reviews and feedback from consumers, read Weibo and Dianping. If your own brand data base is not enough, then search for other brands to find consumer needs and pain points.

Half a year later, cheese tea was launched for the first time. The product was a great success, and stores began to line up, and the road to development began.