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What is the difference between trademark r and tm?

What is the difference between the trademark r and tm?

Difference 1: Different usage time: before the trademark we use becomes a registered trademark, it can be marked with "TM". When a trademark becomes a registered trademark, it can be marked with "R" or the "note" registration mark in the upper right corner or lower right corner, or it can be directly marked as a "registered trademark". TM was used earlier than R.

Difference 2: Different values: TM is a general trademark use without trademark protection; while the registered trademark R is content rich in product knowledge and brand intrinsic value that has been accumulated over a long period of use. , has deep influence and dissemination power. After obtaining the registered trademark certificate, the trademark user enjoys exclusive rights, and the enterprise can establish its brand and promote the enterprise through the trademark. The value of the R trademark is greater than that of the TM trademark.

Difference 3: Different legal meanings: Both of these represent commercial logos of text or graphic logos, used in commercial activities. The difference is that the TM trademark does not have legal protection and enjoys the prior right to use when applying for trademark registration; the R trademark has the legal significance of trademark protection, and trademark users have exclusive rights.

If you don’t know much about the trademark process, it is recommended to choose a trademark agency such as Alibaba Cloud to help with the process, because agencies have advantages in terms of cost and professionalism.

Trademark search

1. If you need to search for a trademark, you must do so before applying.

2. Trademark inquiries only search for Chinese or English trademarks, and do not accept inquiries for graphic trademarks.

3. The trademark inquiry report provided is limited to trademarks that have been approved or registered since the date of inquiry, as well as some previously applied trademarks that have passed formal examination. The content is for reference only and has no legal effect.

4. Trademark search is not a necessary procedure for registering a trademark.