Where did the inspiration for this picture come from, or what are the advantages of this typesetting?

More questions and answers

However, I feel that some companies have their own main colors and similar requirements for packaging, and there seems to be no innovation. .

Although some companies have died, there are always some companies that need to make their own typesetting, and they are very particular about what principles to follow. In fact, there are other companies that focus on personal innovation!

What are the general principles to follow when designing packaging?

The configuration of product pictures, characters and backgrounds in the design must focus on attracting customers' attention and directly promote the brand. The stimulation of packaging patterns to customers is more specific, stronger and more convincing than the brand name, and it is often accompanied by immediate purchase behavior. The basic principles that should be followed in its design:

1. The form and content should be consistent, specific and distinct, and the product itself can be known at a glance.

2. fully display the goods. There are two main ways to do this. One is to use vivid color photos to represent goods. This is the most popular food packaging, such as chocolate, candy, canned food and so on. Realistic color photos make people drool over color, taste and shape. The second is to directly display the goods themselves. Fully transparent packaging and skylight packaging are very popular in food, textiles and light industrial products.

3. There should be specific and detailed written instructions. On the packaging pattern, there should also be specific instructions about the raw materials, preparation, efficacy, use and maintenance of the product, and a concise schematic diagram should be attached when necessary.

It is necessary to emphasize the image color of commodities. It is not only transparent packaging or fully expressing the inherent color of the product itself with color photos, but also using more image tones that reflect large categories of products, so that consumers can generate cognitive reflections similar to signal reflections and quickly know the contents of the packaging through colors. For example, Marlboro cigarette case has a dark red upper body and a pure white lower body. The color scheme is striking and striking, which reminds people of the masculinity of cowboys in the west.

5. "Shimenjia" packaging should focus on the main display surface of the packaging. Goods produced by an enterprise or with the same brand and trademark, regardless of variety, specification, packaging size, shape, packaging modeling and pattern design, all use the same pattern, even the same color, giving people a unified impression, so that customers can know which brand the product is at a glance.

6. Pay attention to efficacy design. The efficacy design in packaging patterns is mainly manifested in the following aspects:

The taboo of packaging pattern design is also a noteworthy problem. Different countries and regions have different customs and values, so they also have their own favorite and taboo patterns. Only when the packaging of the products is adapted to these can it win the recognition of the local market. Taboos in packaging design can be divided into graphic taboos, animal taboos, plant taboos and geometric taboos. I won't go into details here.