Na Zhijie is a transliteration of LUXGEN, which is a fusion of the English words Lux and Genius. Na Zhijie's logo takes L as the main body, which is also a variant of the Chinese character "human", symbolizing Na Zhijie's user-oriented design concept based on China culture.

On the whole, the logo of Lexus looks like an "L" letter surrounded by an ellipse, which comes from the initials of the English name of Lexus, and the ellipse carries the earth, meaning that Lexus is all over the world.

Nazhijie's positioning is to produce humanized smart cars with luxurious intelligent spacing, including small cars, SUVs and MPVs. At the same time, the biggest feature of Nazhijie's models is the scientific and technological components, which will bring together high-end technologies in the global automobile industry.

For example, the omni-directional vehicle vision system monitors the driver's pulse and breathing when the speed is increased. To judge whether the driver dozes off and remind him in time, as well as high-tech configuration such as night driving discrimination system.