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What's the name of the eagle head dress?
Armani is a world-famous luxury brand. It was founded by fashion designer giorgio armani in Milan on 1975. Giorgio armani is the largest European designer brand in the United States. He is famous for using new fabrics and excellent production.

20 15 and 3 15 parties were exposed, and international brands such as Armani and Mango were blacklisted by AQSIQ! Consumption depends not only on brand, but also on quality.

As far as giorgio armani's design style is concerned, it is neither fashionable nor traditional, but a good combination of them and giorgio armani. It seems that their clothes are rarely related to fashion.

My design follows three golden principles: first, get rid of anything unnecessary; The second is to pay attention to comfort; Third, the most gorgeous things are actually the simplest. "This is giorgio armani's very accurate evaluation of himself. Bill Burroughs, an American fashion designer, commented on Armani and his clothes: "His women's style design is really unique and impeccable. He is a genius of the times. "It is not a clear division between men and women, nor is it a strict division between clothes during the day and clothes at night. Armani Terry's style, personality and fashion created by cultural conflicts and exchanges have made him recognized as the most influential fashion designer since the1980s.

Style positioning

Armani series brands firmly grasp the international trend and create men's and women's clothes with aesthetic taste; At the same time, it is famous for its new fabrics and excellent production. Unlike most long-term fashion designers, few absurd or very outdated designs can be traced back to Armani's business history from 65438 to 2008. He can create an amazing balance between market demand and elegance and fashion.

As far as design style is concerned, they are neither fashion nor tradition, but a good combination of the two, and their clothes seem to be rarely associated with the word fashion. In fact, in every season, they have some appropriate and understandable changes, completely ignoring the fashion changes that can affect a designer's design style, because designer Armani thinks that the quality of clothing is more updated than the style.

His series of brands are positioned in a soft and unstructured style, playing with some levels and colors, and often adjusting the proportion.

In fact, there is fierce competition between two famous Italian designers in the fashion industry. Versace is famous for his sexy clothes, consistent personal lifestyle and unexpected death. Armani will definitely not design Madonna's clothes (nor will there be customers like Michelle Feifei and Jodie Foster). But his Zen philosophy and neutral style can be regarded as the other side of Versace. Although Versace promoted the star standard system of top models in the 1980s and early 1990s, Armani never hired big-name models in performances.

This brand of clothing has a wide range of functions, but elasticity and adaptability seem to be ignored. In fact, these clothes have luxurious high-quality fabrics. Every piece of Armani's clothing is a boutique with wide compatibility, which makes the combination of single items become another style feature. Although clothes are expensive, they all have unique charm rather than excessive exaggeration.

Giorgio armani brand fabrics are quite expensive. In order to expand the customer base and meet the public's demand for designer brands, a series of slightly cheaper women's clothes, such as Marni trademark, have appeared, and the fabrics used are synthetic fibers with the latest technology, which is difficult for outsiders to imitate.

In addition, a new brand Emporio Armani for casual wear and sweatshirts was born. Women's styles have simple Peter Pan collar pullovers to match skirts and hand-sewn pants. When they are still in the fashion season, designers will make some small changes in tailoring in order to be novel.

Recognition pattern

Giorgio armani Boenwo

Armani's most expensive series, dresses are more formal, mostly evening dresses, and logo is "white words on black background" on the fabric.

Giorgio armani Kohler Tsioni

Cheaper than the last group, the cloth label is "black on white background", focusing on formal attire in the workplace.

Emporio Armani

A deck developed earlier. In the middle of the sign is an eagle pattern. In order to prevent counterfeiting, the tag was changed to laser anti-counterfeiting, and there were letters in the center of the eagle pattern.

For other decks, the color of cloth label is mostly "white characters on black background".

There are Armani and Armani on the market, and there is an R missing. After many verifications, Armani does not mean Armani.

Brand characteristics

In an era of increasing gender confusion, clothing is no longer absolute. There are advertisements for Armani men and women, George? Armani is one of the designers who broke the boundaries between masculinity and femininity and led women's wear to a neutral style. Armani majored in science at school, studied medicine at university, served as an assistant medical officer during his military service, analyzed and trained his rational attitude, and the concept of world balance was his criterion for designing clothes.

Armani did not create clothes out of thin air, but through observation. Seeing other people's elegant ways of dressing in the street, he reorganized in his own way and created his own elegant form of Armani style. Many world-class executives and Hollywood movie stars have become followers of Armani because of their creative style. There is even a popular saying in Hollywood: "When you don't know what to wear, just wear Armani! Jodie Foster is a loyal supporter of Armani.

Series products

Brand product categories: men's wear, women's wear, sportswear, sporting goods, jeans, leather accessories, jewelry, perfume, home accessories.