The blue and white pattern in the middle of the BMW logo represents the blue sky, white clouds and the constantly rotating propeller, symbolizing the company's long history and symbolizing the company's past leadership in aerospace engine technology. It also symbolizes the company's consistent purpose and goals.

In the vast space and time, we use advanced and exquisite technology and the latest concepts to meet the greatest wishes of customers, reflecting the company's vigorous momentum and ever-changing new look.

The birth of BMW:

BMW was founded on March 7, 1916. BMW was formerly an aircraft factory. It was originally famous for manufacturing streamlined bi-wing reconnaissance aircraft. The name of the predecessor company was BFW, and the company founder was named Gustan Otto. On July 20, 1917, the BFW company began to reorganize and was officially named BMW.

In 1923, BMW developed the first motorcycle engine. At the end of 1923, they specially produced motorcycles in Munich, and the R32 motorcycle with the BMW trademark was sold on the market for the first time. . BMW published a full-page advertisement in the morning newspaper on July 9, 1929, announcing its entry into the automobile manufacturing industry. The legend of BMW's first series-produced car was born.

The official Chinese character for "BMW" is Bavaria Engine Works Co., Ltd., which is a world-famous luxury car brand. BMW is often called Bimmer, and the brand was also often called BMW in mainland China, Hong Kong and Taiwan in the early years.