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Boxma Xiansheng is freshippo in English.
Boxma Xiansheng's English is freshippo, that's right.

Basic introduction of box horse fresh students:

Boxma Xiansheng is the first new retailer in China. Established on 20 15, opened the first store on 20 16 and 1, which is a new retail sample of Alibaba.

The collision between Box Horse Workshop and young brands such as Xicha and Naixue allows users to taste milk tea in traditional ordering green balls and zongzi. The cooperation with Beijing's time-honored Huguo Temple made bean juice go out of the snack bar for the first time, so that users can buy bean juice like coke; Cooperate with Suzhou craftsman Yan Ayi to sell a bowl of eight-treasure rice hidden in Gusu Town for more than 50 years to the north, Guangzhou and Shenzhen.

Box Horse will mainly serve three types of people in the future. First, home users who spend most of the evening at home. Second, according to the office scene, launch targeted convenience stores or simple meals. Third, users who will go to the supermarket to take their children out for a walk on weekends.