Starbucks, which was born in Seattle, USA, started from coffee beans. Since 197 1 was formally established, it has never advertised, but in the past 20 years, it has become a giant coffee chain enterprise, and its rapid development legend has attracted worldwide attention. Starbucks not only vividly interprets the miracle of the ugly duckling turning into a white swan, but also hides a touching story behind it.
/kloc-woodcarving patterns of Scandinavian double-tailed mermaids in the 0 th and 9 th centuries. She has bare breasts and fully visible fish tails.
Later, Starbucks merged with the daily coffee founded by Mr Howard Shaw, so it changed its brand name. The trademark of the second edition follows the original mermaid pattern, but some modifications have been made. She has no bare breasts, and the trademark color is changed to green to represent daily coffee. As a result, a trademark combining the characteristics of Starbucks and daily coffee was born.
Starbucks' green logo is a two-tailed Poseidon image that looks like a mermaid. This logo was designed by Terry Hechler, a young Seattle designer, in 197 1, and he was inspired by the medieval woodcut Poseidon. The mermaid image on the logo also conveys the dual meanings of primitive and modern: her face is simple, but it is packaged into a modern abstract form, with black and white in the middle and only a circle of colors around the outside. When Starbucks created this logo twenty years ago, there was only one coffee shop. Nowadays, the beautiful "Green Mermaid" has become a symbol of American culture together with McDonald's "M".