Current location - Trademark Inquiry Complete Network - Trademark inquiry - China’s largest meat processing brand?
China’s largest meat processing brand?

Shuanghui Group Shuanghui Group is a large food group mainly engaged in meat processing. It is headquartered in Luohe City, Henan Province, a "famous food city in China". At present, the company has total assets of more than 7 billion yuan, 45,000 employees, slaughters 15 million pigs annually, and produces 1.5 million tons of meat products annually. It is China's largest meat processing base and ranked 166th among the top 500 Chinese companies in 2007. Bit.

Shuanghui Group has always insisted on focusing on the word "agriculture" and on meat processing projects, relying on the enterprise spirit of "high quality, efficiency, hard work, innovation, dedication and integrity" to continuously carry out management innovation, technology Through innovation and market innovation, the company has achieved sustained, rapid and healthy development: in the mid-1980s, the company's annual sales revenue was less than 10 million yuan, in 1990 it exceeded 100 million yuan, in 2003 it exceeded 10 billion yuan, in 2005 it exceeded 20 billion yuan, and in 2007 It exceeded 30 billion yuan annually and exceeded 35 billion yuan in 2008. Shuanghui Group is a large-scale food group with cross-regional and transnational operations. It has modern meat processing bases and supporting industries in 12 provinces and cities across the country, and more than 200 sales branches and modern logistics distribution centers in 31 provinces and cities. , more than 7,000 tons of products are distributed to all parts of the country through a complete supply chain every day. Shuanghui Group has established offices in Japan, Singapore, South Korea, the Philippines and other countries to explore overseas markets, with an annual import and export trade volume of more than 100 million US dollars.

Shuanghui Group insists on developing the modern meat industry with the idea of ????large industry. It has invested more than 4 billion yuan and introduced more than 3,000 sets of advanced technical equipment from developed countries. It has a high starting point, large scale, high speed, and A high-efficiency industrial base has been built, with the slaughtering and meat product processing industry as the main industry, and the breeding industry, feed industry, slaughtering industry, meat product processing industry, chemical packaging, color printing, logistics and distribution, commercial foreign trade and other main industries as outstanding and supporting industries. industrial cluster.

Shuanghui Group insists on independent innovation and builds an innovative enterprise. Shuanghui has a national technology center, a nationally recognized laboratory and a postdoctoral workstation, and has established a high-quality product research and development team. Focusing on consumption transformation and industrial upgrading, we have carried out the transformation of Chinese products, the introduction of Western products, and the intensive processing of the slaughtering industry, creating a product group of more than 200 kinds of cold meat, more than 400 kinds of prepared products, and more than 600 kinds of meat products to meet the needs of consumer demand. Shuanghui's "high-temperature meat products", "low-temperature meat products" and "fresh-frozen cut pork" are "Chinese Famous Brand" products, and Shuanghui Group is a "National Quality Management Excellence Enterprise" awarded by the General Administration of Quality Supervision, Inspection and Quarantine.

Shuanghui Group insists on using modern logistics to transform the traditional slaughtering industry, taking the lead in introducing the "cold chain production, cold chain distribution, cold chain sales, and chain operation" model of cold fresh meat into the country, and vigorously promotes cold fresh meat The brand management of meat has realized the transformation of hot fresh meat and frozen meat to cold fresh meat, and the transformation of traditional sales to chain operation, changing the traditional old model of "selling meat along the streets and setting up stalls", and ending the situation of selling meat without brands in China. History has guided the development direction of the industry, and Shuanghui created a Chinese meat brand.

Shuanghui Group implements a group management and control model, and establishes fresh and frozen products divisions, meat products divisions, chemical packaging divisions, breeding divisions, etc. in accordance with industrial layout and development needs, and implements target management and budget management. , standardized management, supply chain management, quality management and enterprise informatization. The company has successively passed ISO9001, ISO14001, HACCP and other system certifications, and implemented standardized management, industrialized operations, and information control.

Shuanghui Group is a key leading enterprise in the national agricultural industrialization. It digests 30 million pigs, 500,000 live cattle, more than 200,000 tons of chicken, 50,000 tons of eggs, and 50,000 tons of plant protein every year. Through breeding The industry converts more than 8 million tons of grain every year, driving the surrounding breeding industry, feed industry, and slaughtering and processing industry to achieve an output value of more than 40 billion yuan, and indirectly provides employment for more than 1.5 million farmers.

In the "Eleventh Five-Year Plan", the development goal of Shuanghui Group is to further make Shuanghui bigger, stronger and longer, so that Shuanghui will become China's largest and the world's leading meat supplier. By the end of the "Eleventh Five-Year Plan" The number of slaughtered pigs reached 20 million, and the production of meat products was 1.5 million tons. Meat production has entered the top three industries in the world, and sales revenue has reached 50 billion yuan, laying the foundation for sales revenue to exceed 100 billion yuan during the "Twelfth Five-Year Plan".

Overview of Shuanghui Group Total assets: more than 7 billion yuan Chairman: Wanlong Number of employees: 45,000 Trademark: Shuanghui - China's famous trademark, in the 2005 evaluation of China's most valuable brands, the brand value 10.636 billion yuan, ranking first in the meat products category.