NIKE hopes that its products can bring victory to athletes, so its famous SWOOSH logo (the hook) is inspired by the goddess of victory. The Victory Girl is one of the three pieces in the Louvre Museum in Paris. One of the treasures is placed on a stepped half-story platform. I believe everyone has seen it. It is the sculpture with the head and left wing missing. In the certificates of many of NIKE's signed player edition sneakers, many of the hidden flowers on the certificates are photos of the goddess of victory sculpture, which shows how noble they are. The sculpture’s print can now be seen in a series of products on NIKE360 shelves.
Nike is the world leader in sports and health products. It was founded in 1962 by track and field coach Bill Bowerman and athlete Phil Knight. It was formerly the Blue Ribbon Sporting Goods Company. Le Cordon Bleu Sporting Goods has the sales agency rights for Japan's Tiger sneakers in the United States. Soon, Nike, named after the Greek goddess of sex, was established and made its debut at the 1972 U.S. Olympic trials. Later, a student named Carolyn Davidson designed a Swoosl1 logo that resembled flying wings, and thus won the Received a reward of $35. The outline of the logo serves as the background, while Nike is represented in lowercase italics.
The company's goal is to become the leader in sports shoes and pioneer technological innovations in lightweight design. Former NASA engineer Frank Rudy researched and designed air-cushioned shoes called "Nike Air". This technological innovation brought Nike world-wide success.
The communication campaign established Nike's new sports fashion image, using sports stars such as Andre Agassi, Bo Jackson and Michael Jordan in advertisements. In 1988, in response to the huge consumer base, Nike transformed the British competitive spirit into an easy-to-remember advertising slogan - "just do it". It also successfully occupied the market by expressing the lifestyle advocated by the new generation. Sales volume surge. This logo became a fashionable symbol and became popular all over the world.
While watching a football game in Dallas, Texas, Nike Vice President Gordon Thompson noticed that Nike logos of various sizes appeared countless times on the jerseys, flags, and vending machines of the Dallas team players. Machines and many other places. Therefore, Gordon Thompson believes that "logos have reached the point of proliferation and should be regulated to a certain extent."
Nike has assigned the company's design department to formulate a complete and systematic logo application specification. Every year, the logo is used on websites, stores, within the company, and on more than 20,000 products. Therefore, special emphasis must be placed on the flexibility of logo application.
The CI system stipulates the different application specifications and differences between the standard words of Nike's name and the Swoosh logo.
The Swoosh logo is the logo of the product and appears on all products and advertisements. However, Nike’s name and trademark have undergone a major adjustment. The contrast between the original italic capitalized Standard Woo and the SwooSh logo is too great. It was too intense, so in order to harmonize the sense of balance, the company reused the lowercase font of the 1970s to reflect traditional history. "Its power lies in its historical origins, which are not nostalgia but passion, our logo and our voice." The standard version of the Nike name serves as the brand's logo and appears in companies, public services, shopping malls and image promotion activities.