Characters are the basic elements of trademarks, some are characters and graphics, and some are single Chinese characters. Text can be printed in artistic fonts or various fonts.

2. Cartography

Graphics are very expressive and can clearly show the difference. Graphics can be shapes depicting people and things, fictional graphics or abstract graphics.

3, three-dimensional logo

As a three-dimensional trademark, a three-dimensional trademark has stronger visual impact than a flat trademark. However, because some countries are worried that the protection of a three-dimensional trademark may conflict with the protection of copyright and patent rights, especially the protection of patent rights for design, the three-dimensional trademark cannot be protected for a long time.

At present, countries that protect stereoscopic trademarks generally impose strict restrictions on the registration of stereoscopic trademarks. For example, a three-dimensional mark must not be determined by the nature of the commodity, must not be necessary to achieve a certain technical effect, and must not give the commodity substantial value.

For example, the open arms of Rolls-Royce cars and the flying goddess of pure silver dancing in the wind have nothing to do with goods or services, but only a three-dimensional symbol.

4, color combination

At present, only color combinations can apply for trademarks. For a single color, it has not been used as a trademark registration requirement in China.

Step 5 sound

The sound can be a piece of music, such as the classic Nokia ringtone, or a natural sound, such as the lion roar of MGM.

The elements of a trademark are not fixed. With the development of practice, some new elements have the ability to identify the source of goods and services, and this element will be confirmed by law, such as sound trademarks, and there may be monochrome trademarks, odor trademarks and dynamic trademarks in the future.