Each company has its own considerations for long-term planning. It is true that Rimula men's clothing has not yet been launched, but from

publicly reported information we can get a glimpse of it. In April 2011, , there were public reports saying that Rimula men's clothing plans to "choose the right time to go on the market in the past three years." suffered the worst market downturn in history.”

You must know that even in 2008, the height of the financial crisis, Rimba Men's Wear was still able to "break through the 10 billion mark in brand value" and rank among the "China's top brands" with 11.286 billion yuan. Ranked 58th among the "500 Most Valuable Brands", it once again ranked as the most valuable brand in China's casual clothing field (quoted from Baidu Encyclopedia).

However, the traditional clothing sales model is being severely impacted by the new models on the Internet that are more flexible and closer to consumers.

It begins to require transformation and upgrading, and even drastic changes. reform. You must know that compared to the traditional mass production, distribution and sales model of large enterprises, some emerging platforms are constantly optimizing the consumer experience and are gradually showing the momentum to replace them.

For example, the concept of a men's lifestyle convenience store that focuses on "girls help you choose" allows boys to buy good things in one stop without wasting money

Mr. Beast is already a A male e-commerce company with 12 million users. It is also

a C-round startup company, with participation from 7 first-tier investment institutions, aiming to become a DirectTo

Consumer men’s lifestyle convenience store.

As the saying goes: "Women look for those who please them." In fact, men do the same. Men will also consider other people's opinions to some extent when consuming, especially women. Most of the existing e-commerce platforms display and sell single products. Mr. Beast allows female users to freely match and recommend them, and uses a social scoreboard to allow women who make recommendations

Users get incentives. This solution not only creates more scenario-based combinations by matching single products, but also helps increase the unit price and solve the pain points of men who are lazy and lack the ability to match on a large scale.

Purely made by hand, hope to adopt it.