Trademark is the image of a company. Consumers use trademarks to understand companies and products. How to choose a brand name that is refreshing, establish a good corporate image, and facilitate consumers’ memory? The following suggestions are for your reference when naming your trademark:

The function of a trademark is to distinguish different goods or service providers.

01 It is best for trademarks to be fictional words

Fabricated words are subjective and made-up words, which have the strongest significance.

The best example is "Haier" and "Nike". Although they are a combination of two simple Chinese characters, they are unprecedented vocabulary. Therefore, when we mention Haier, we only think of "Haier" electrical appliances and not other products. Since you are building a brand with all your heart, why not rack your brains to come up with a unique trademark?

The second one is arbitrary words

Arbitrary words mean that the trademark name has no relevance to the specified goods or services

For example: "Apple" mobile phone . But arbitrary words also have the disadvantage that they are less exclusive. For example, with the "Great Wall" brand, we can think of wine, cars, cables and other commodities, and of course the natural landscape "The Great Wall". Therefore, companies need to think about whether they want such a brand.

03

Image vocabulary combined with corporate culture or products

An artistic image with unique emotional activities created through creation

To put it simply, it is the "image" that embodies "meaning", which is an object used to express subjective feelings. It not only integrates the "object image" of thoughts and feelings, but also is endowed with a specific image with some special meaning and literary meaning. It combines the objective image and the subjective spiritual feeling into one, forming something with meaning and realm.

For example, "Alibaba" and "JD.com". It is said that Alibaba is named after the moral story of "Sesame, Sesame, please open the door". And "JD.com" is named after Liu Qiangdong's first love. His girlfriend's name had the character "京" in it, so he combined "京" with the "东" in his own name, and he got "Jingdong".