NetEase Entertainment reported on June 27 (Text/Ye Yuyu) There has been a "barrier" between idols and fans for a long time, so we saw Cai Ming being raped by the idol's car in the Spring Festival Gala skit Fans of "Splattered with Happy Mud" will be ecstatic enough. But nowadays, it is no longer an era where "distance brings beauty" between idols and fans. Fans want to be closer to their idols, and even closer, it is best to "breathe the same breath and share the same fate."

Due to such demand, the topic of "fan economy" has gradually entered the vision of various entertainment industry bosses, and has increasingly become the focus of program creation. "See You on Monday", the first outdoor reality show where celebrities and fans can interact offline, is a perfect product of this "fan economy" era. This online variety show successfully concluded its first season and ushered in its second season with a high profile. Second season.

Netizens who have watched "See You on Monday" all know that the style of the show is like this. Fans have the final say and idols cooperate unconditionally. In the first season, the popular male idols in the entertainment industry responded to fans’ requests for princess hugs, wall bangs, nose bangs, and breast bangs. In the second season, according to various news recorded by the known guests of the show, we can see that Jia Nailiang knelt down for the fans, Jiang Jinfu broke into the girls' dormitory, and Huang Jingyu tied the fans' hair and shoelaces during the recording... and broke through the fans again and again. psychological limits.

Yang Junping is a typical post-80s generation, full of curiosity about the changes happening around him and the new things that appear. So this is the main reason why a person who has been working in television for 13 years wants to test the Internet. However, Yang Junping still has the conservatism of the post-80s generation in his heart. Before producing this online variety show "See You on Monday," he led his team to conduct a detailed market audience survey. "The viewing habits of TV viewers have changed. The entertainment news TV market is gradually shrinking, and the threat of the Internet has forced TV people to face a transformation."

Yes, as Wang Ke, vice president of Mango Entertainment, said, the popularity or changes of programs are led by technology. The rise of video network platforms has made Hunan entertainment channels with traditional media background also Begin to eagerly hope for transformation, upgrading and change. The online variety show "See You on Monday" was an attempt by Mango Entertainment to test new media and Yang Junping's team to get involved in online variety shows during this period.

However, today, in the face of the "fan economy", Yang Junping said that "See You on Monday" is not about making money from fans, but only wants to build an exclusive platform for fans and celebrities to interact with each other. Yang Junping said in an interview: "The biggest idea in all the work we do is not to disappoint the fans." It is the goal of Yang Junping and his team to build "See You on Monday" into a phenomenal online variety show. However, when asked what What makes an online variety show phenomenal? Yang Junping gave this answer with a touch of humor: "If it can trigger social topics, it must be in the social news, not the entertainment news. This is called a phenomenon."

"See you on Monday" became a hot topic on the Internet. Who could have imagined that this word has now become a registered trademark and a seasonal variety show where idols interact with fans? Talking about this, Yang Junping said: ""See You on Monday" was caused by the incident in the article. After this incident, they (Nandu) registered such a trademark. Because you know that the most popular thing now is IP, so They want to use this thing to derive many things, such as programs or peripheral products, or various extensions. "See You on Monday" is a program derived from their IP, and it is such a source." .

At the end of our interview, we asked in a joking tone: Will one day we see an article by "this owner" on the "See You on Monday" program?

"He himself should be unwilling to be associated with this again. He should hate these three words to death," Yang Junping answered seriously.

part-1 "See You on Monday" Are you ready to apply for Guinness records?

Director: Special section setting, with the idea of ??breaking records

NetEase Entertainment: What is the difference between the second season of "See You on Monday" and the first season?

Director of "See You on Monday": Of course the first one, there will be some upgrades in the content.

For example, it includes the setting of links, or the setting of special sections, and then there will also be upgrades in production, mainly focusing on these two aspects. The upgrade in content must be that we have a special section called the power of popularity. , which is equivalent to saying that we will have a similar scene although not as big. I kind of want to apply for a Guinness World Record, and I want fans and celebrities to do something together, such as square dancing together, maybe having a pillow fight with one or two hundred fans, or doing a night run together, something like this A section with more positive energy and a slightly grander scene.

NetEase Entertainment: How do you define the program "See You on Monday"? Because from our point of view, "See You on Monday" seems to be a fan meeting purely for selling fans? He cannot be considered a web variety show in the strict sense...

Director of "See You on Monday": Yes, to be honest, it is a short video program because we are not a large-scale program. The duration is not 15 to 20 minutes or even shorter in some cases. It is just to show everyone the most concentrated expression of what fans want to see most in such a short period of time. For example, things that celebrities have never done before, or between them and their fans, we define the maximum dividend benefits like this, a star-fan interactive program, a star-fan interactive short video programme.

part-2 Inviting artists banned from radio and television?

Director: We confirmed that he can appear on the online variety show

NetEase Entertainment: The selection of guests for the second season will still be the same as for the first season, and very popular stars will be invited ?

Director of "See You on Monday": In the first season, our guests took the lead. Of course, last year we were all looking for the most popular young talents in the industry. This year there will be some changes, and they will be called the most popular ones. As for the popularity king, the first one we will choose is those who are currently on the Internet, or those born in the 90s who prefer some current characters. For example, we will be like Huang Jingyu, Wang Dalu, and Zhang Tianai... The current Internet popularity or Internet activity Such very tall people will be both male and female, not just boys like in the first season.

NetEase Entertainment: What is the reference standard? Where do you consider the popularity you just mentioned?

Director of "See You on Monday": One of the reference standards is the activity of the network, such as the number of comments and reposts on Weibo, and the Baidu activity index of Tieba. On the one hand, this is What people born in the 1990s like now must be the people they like now in the 1990s and 1995s. They will definitely not be like everyone’s popular idols, Andy Lau or Jacky Cheung. They must be from now.

NetEase Entertainment: But people like Andy Lau and Jacky Cheung are also very popular?

Director of "See You on Monday": But they are not the main favorites of the online audience now, because the online audience is now Huang Jingyu, Lu Han, Zhang Tianai... something like this.

NetEase Entertainment: Will Internet celebrities be considered for the program?

Director of "See You on Monday": Internet celebrities can't do it. Of course they are still artists in the industry. Internet celebrities are another kind of people...

NetEase Entertainment: You just said Huang Jingyu Will participate in the second season, but Huang Jingyu may be a sensitive person in TV. Is this considered a network variety show taking advantage of a loophole in TV variety shows?

Director of "See You on Monday": I don't have a good answer to this question, because after all, it involves a policy. But we only confirmed that he can be broadcast on the network.

part-3 Is the spring of online variety shows here?

Director: It’s just that the audience’s viewing habits have changed

NetEase Entertainment: You used to do TV variety shows. Do you think online variety shows are much rougher than TV variety shows? As for variety shows Maybe what cannot be broadcast on TV stations is only broadcast on the Internet?

Director of "See You on Monday": No, we have never had this view, of course not. Nowadays, the investment in any online variety show will not be lower than that of any TV show, and you can probably tell what kind of production it is. What should I say now? Internet variety shows produced by professional organizations. , that is to say, the background of the TV station or the professionalism of the company, the programs produced by the production company are definitely not the kind of self-media.

I think this question should be understood this way. It must be the so-called Internet variety show nowadays. His investment and production are not inferior to TV variety shows at all, and some are even higher than those of "Qi Pa Shuo Shuo", for example. ", to be honest, they are no worse than those produced by the TV station.

NetEase Entertainment: What do you think is the biggest difference between online variety shows and TV variety shows, because you also transitioned from TV variety shows to online variety shows?

Director of "See You on Monday": I think the biggest difference is inclusiveness and freedom. I think there are two types. The content is actually the same for everyone. In fact, I think it must be a problem in two directions, because the TV audience should be mainly older people now. What should I say about TV variety shows? The two audiences are different. One is specifically for it. Maybe it has its various mobile features, what is its duration or its audience, it will definitely be There is a precise analysis, so for example, why does "Qi Pa Shuo" only last 45 minutes? Maybe no one will watch it if it is too long.

NetEase Entertainment: So your 15-minute "See You on Monday" is also because of the audience?

Director of "See You on Monday": This was all done after a very detailed investigation. Before we started doing the show again, we did a lot of data surveys on high school students and college students. When we saw them asking It shows some of their current preferences for watching online variety shows, or their habits. All channels for people to obtain information must be on Weibo, not official portals. And their habit is that they all like preferences, and their habit of being able to accept watching programs on mobile devices to the longest extent is, No more than 12 minutes actually.

NetEase Entertainment: So when you make "See You on Monday", you focus on short videos. Is this a clever trick? Because maybe when we browse normally, we won’t watch videos longer than 45 minutes?

Director of "See You on Monday": Yes. This is a habit of watching. Many times we watch videos between classes, meals, or bathroom breaks.

part-4 Will "See You on Monday" become a phenomenon-level online variety show?

Director: This is the goal, because the investment in content will not be lost.

NetEase Entertainment: TV variety shows may have the concept of phenomenon, but online variety shows do not seem to have the concept of phenomenon. Why?

Director of "See You on Monday": In fact, "Qi Pa Shuo" and "Please Help the Refrigerator" can be regarded as phenomenon-level among online variety shows. At least he has publicity, and in such a purely self-made program, he has achieved a very high level of recognition. I think if anyone sees something on the Internet, if I see it and I have the urge to repost it, then it must be a trend that Internet programs will become popular.

NetEase Entertainment: So my next question is to ask you, as a director, how do you define the phenomenon of online variety shows? TV variety shows may be based on word-of-mouth and ratings...

Director of "See You on Monday": If it triggers social topics, it must be in the social news, not the entertainment news. This is called a phenomenon.

NetEase Entertainment: Which of the current TV variety shows do you think is more phenomenal, and which online variety show do you think is more phenomenal?

Director of "See You on Monday": Everyone should be resting on their laurels now. There is no new phenomenal thing now.

NetEase Entertainment: So do you think that you are creating "See You on Monday" just to lead it to the phenomenon level?

Director of "See You on Monday": Of course we have such a goal. So as you can see from the level of our production, or the guests we invited, it should not be inferior to any current program, including TV and online variety shows, with a lineup like theirs, or investment, Of course I want to build it in this aspect.

Will part-5 "See You on Monday" invite articles?

Director: He should hate these three words to death

NetEase Entertainment: Now let’s talk about these three words “see you on Monday”. In fact, they are related to the scandal that started in the article, so Do you feel now that our program is riding on the entertainment industry’s gossip?

Director of "See You on Monday": No, "See You on Monday" is a program with such an IP arising from the incident in the article. At that time, it was Nandu teacher Xie Xiao. After this incident happened, They registered such a trademark. Because you know that the most popular thing now is IP, so they want to use this thing to derive many things, such as programs or peripheral products, or various extensions, and so this program is " See you on Monday" The programs derived from their IP have such a origin.

NetEase Entertainment: Will one day we see my article in the program "See You on Monday"?

Director of "See You on Monday": Probably not.

NetEase Entertainment: Why? He is also filming movies one after another now, and he seems to be the invisible spokesperson for the show "See You on Monday"?

Director of "See You on Monday": He himself should not be willing to get involved with this again. He should hate these three words.