Unique brand value
Dongyi Risheng has maintained an absolute leading position in the industry for many years and has been praised by the media as "a heavy load-bearing wall in China's decoration industry". In 2005, Dongyi Risheng, as the only representative of the home decoration industry, won many national awards, such as the honor of "Top 100 Enterprises in China's Building Decoration Industry" rated by the China Building Decoration Association, and the top ten annual Chinese franchised outstanding brands selected by the China Chain Store and Franchise Association. , and ten internationally renowned brands such as "KFC" and "Quanjude" have won this honor; it has been selected as one of "China's 500 Most Valuable Brands" by the World Brand Laboratory, with a brand value estimated at 1.32 billion. In 2005, "Dongyi Risheng" was recognized as a "Beijing Famous Trademark". This was the first time that the national industrial and commercial administration government department reviewed and recognized the first famous trademark in the national home decoration industry in order to protect the rights and interests of famous brands. In 2006, in the 7th Home Beautification Competition, Dongyi Risheng won 34 awards including double gold awards in design and engineering. So far, it has won the only first prize in this competition for 4 consecutive years, demonstrating Dongyi Risheng's strong strength and leading ability in the design field. In 2007, Dongyi Risheng won the "China Franchise Award", the highest honor in China's franchising field.
In 1998, Dongyi Risheng proposed and implemented the "eight-level quality assurance system" for the first time in the emerging decoration industry, taking the first step to standardize the development of the industry. In 2004, the national standard "Residential Decoration and Decoration Engineering Specifications" was filmed and filmed by the China Decoration and Decoration Association. It was based on the national standard jointly issued by the Ministry of Construction and the State Administration of Quality Supervision. Dongyi Risheng was an outstanding model in the industry. The representative was selected as the only demonstration unit to demonstrate the entire decoration and construction process.
International design vision
As the first company in the decoration industry to hire internationally renowned design master Danlio Beltrame (Bi Daning) as chief designer, Dongyi Risheng has established an international design team. Design works can be found in famous international cities such as Amsterdam, Paris, Cashel, Milan, and Beijing. He has won many awards in various interior design competitions across the country, such as the only first prize in the first national home decoration design competition, the "Golden Bird Award" in the CCTV National Home Design TV Competition, and the only one in the "Beautifying Home (Beijing) Design Competition" for four consecutive years. First prize, etc., Dongyi Risheng released the "2005 Chinese Residential Interior Design Trends" for the first time in the industry in 2004, which attracted great attention and recognition from society and the media. Since its establishment in 1996, Dongyi Risheng has taken leading China's home furnishing culture as its own responsibility and has made continuous efforts. In 2004, it began to publish annual fashion trends in the industry in a comprehensive and systematic manner. In 2007, Dongyi Risheng once again released a global home fashion trend conference with the theme of "Top Ten Trends in Home Furnishings with Gorgeous Customized Expressions", which attracted in-depth coverage and attention from the national media.
Global Material Procurement
Dongyi Risheng conducts global search for new varieties and new technology materials and environmental protection and quality evaluation every year, and continuously introduces world-class quality materials to China , such as Swedish Fulege interior wall paint, German Henkel adhesives, German Dufang water-based paint, German wago connectors, Australian Australian pine boards, etc., and their various environmental protection indicators are higher than the national standards. In terms of product selection, Dongyi Risheng always takes the excellent products of world-famous manufacturers as the selection criteria, such as the world's top ceramic tile brands IRIS and BARDELLI, ABYSS, which is known as a luxury bathroom brand, and famous flooring brands HARO, RUVUMA, etc.
Service system
Dongyi Risheng is customer-centered and constantly innovates service system standards, from electronic dispatch system, project pre-acceptance system, account manager system, etc., to provide perfect service Winning customer recognition, in March 2005, due to its high customer satisfaction and significant word-of-mouth communication effect, Dongyi Risheng's customer service marketing system was featured in the famous business magazine "World Manager" as a classic Chinese case. In its March issue, two full-page case analysis articles titled "Dongyi Risheng: Reasons for Establishing Word of Mouth" were published.