Cadillac has always been recognized as a luxury car model that fully embodies the American spirit and leadership style. The dignity, calmness, heroism and strength of its drivers and passengers make Cadillac a symbol of showing dignitaries. It has always been one of the first choice cars for politicians and Huaxian families from all over the world to enter and leave important places. Cadillac has become the leading brand in the automobile industry, combining the essence of a hundred years of history and the wisdom of generations of designers.

Cadillac can be traced back to 1902. At that time, Detroit Motor Company was reorganized and renamed Cadillac Motor Company. When the company was founded, the name Cadillac was chosen to pay tribute to Le Sieur Antoine de La Nothe Cadillac, a French royal aristocrat and explorer, because he founded Detroit in 170 1. The establishment of Cadillac Company opened a new chapter for the development of the world transportation industry.

Cadillac's famous Corolla coat of arms symbolizes its leading position in the automobile industry. This profound and exquisite symbol is also the symbol of Cadillac family as a royal aristocrat, and it also shows the courage and honor of the founders and ancestors of Detroit city. The Corolla badge is taken from the badge used by Mr. Cadillac. Although Cadillac badge was not registered as a trademark until 1906. But it has been used since September 1902. In the early badge design, merlettes leans to the left, and the garlands composed of tulip buds extend upward from both sides and meet at the crown at the top. From 19 16 to 19 18, Cadillac logo is a tulip bud and a crown inlaid with nine pearls on the original registered trademark. The pearls in the crown later became seven, designed on the shield. This design 1925 has been in use. In 1933, in order to better combine with Cadillac's flow model, the designer made the logo grow long wings. After the war, Cadillac launched a new logo, including the basic "V" and Corolla design. The logo of 1947 combines the word "V" with Corolla for the first time. Starting from the model of 1956, the Cadillac logo gradually became longer, lower and wider. When it comes to 1960 Cadillac, this sign has reached its widest width.

In the new century, Cadillac has made a series of drastic innovations, including redesigning the Cadillac Corolla coat of arms. The newly designed logo contains bold and sharp edges and corners, which reflects Cadillac's future design concept. The new corolla retains the existing color combination-gold and pure black, which symbolizes wisdom and wealth; Red symbolizes courage in action; Silver represents purity, kindness, virtue and abundance; Blue stands for chivalrous spirit. The logo is based on platinum color. This is the first time in 27 years to make a big innovation on the logo, and it is also one of the 30 innovative designs of Cadillac in 97 years.

Henry martynleland, the founder of Cadillac, is a British manufacturer. He attaches great importance to the machining accuracy, manufacturing quality and interchangeability of parts, which is the key to rapidly increase production and expand the scale of automobile development. Under the guidance of this very novel concept at that time, by 1906, Cadillac's factory in Detroit had become the largest, most complete and best-equipped automobile factory in the world at that time, and the cars produced were also the best. Cadillac 1909 joined GM. Since then, Cadillac has paid more attention to luxury and comfort when designing cars. Up to now, Cadillac still maintains this tradition and is famous for producing luxury cars.

Cadillac has many unforgettable unique designs and technological innovations in its 100-year history, which makes it enduring in the luxury car market. Today's Cadillac, on the basis of a hundred years of exquisite technical history, further integrates into the innovative development concept of General Motors, and shows its leading style in the future under the theme of "art and science". The spirit of innovation runs through Cadillac's entire century-long development.

Over the past century, Cadillac has made great breakthroughs in technology and technology, which has had a great and far-reaching impact on the automobile industry. 1908, Cadillac became the first American automobile company to win the Dewar Trophy Award from the Royal Automobile Club of London (RAC) and won the reputation of "world standard". 19 12, Cadillac became the first company to equip cars with electronic starting, lighting and ignition devices. Because of this achievement, the Royal Automobile Club of London awarded Cadillac Dua Medal for the second time and awarded Cadillac the honorary title of "World Standard" forever. Cadillac is the first and only company to be awarded this title by the Royal Automobile Club. At the end of 1949, Cadillac produced the/kloc-0.00 millionth Cadillac car, and in the same year developed a historic V8 engine with high compression ratio, overhead valve, light weight and modernization. 1954, Cadillac became the first automobile manufacturer to make power steering a standard configuration for all models. 1964, Cadillac first developed the automobile heating and cooling air conditioning system. 1974, Cadillac equipped all models with front airbags for the first time. 1975, Cadillac became the first American automobile manufacturer to use electronic fuel injection system. 1987, Cadillac Allante became the first American car to enter the ultra-luxury car market, and Cadillac Allante triumphed all the way, changing the pattern of ultra-luxury car field dominated by European cars. 1990, John O. Gretberg, president of Cadillac Company, was awarded the Baldrige Medal by President George Bush in Washington. This medal has attracted the attention of the whole United States to improve total quality management and promoted the significant improvement of product quality of American companies. After Clinton and George Bush took office at 1993 and 200 1 respectively, Cadillac inherited the tradition of driving in the White House and became their special car.

In the past decade, Cadillac's pace of innovation has gone faster. 1992 Cadillac developed a 4.6-liter 32-valve V8 Polaris engine, which later developed into a famous Polaris system. Subsequently, "Polaris" system was further developed, and road-induced suspension system (RSS) and speed-sensitive power steering system were adopted for the first time. 1997, the revolutionary OnStar in-vehicle information system became an optional equipment for all front-wheel drive Cadillac models in the United States. The newly developed StabiliTrak stability control system has also greatly improved the safety of Cadillac in cornering and emergency situations. On the new model in 2000, Cadillac also applied an ultrasonic reversing reminder device.

For a hundred years, Cadillac has been synonymous with prestige, dignity and luxury, and it also represents forge ahead and technological innovation. Entering the new century, Cadillac combines the essence of high-tech and modern design, making a new generation of successful people present the current trend. On the eve of the centennial celebration in 2002, Cadillac promised to continue its luxurious and noble tradition, fully interpret its theme of "art and science", and build a car with excellent feel, extraordinary performance, safety and comfort, and technological innovation.