Trademark registration may be rejected for the following reasons:

1. Similarity conflict: the trademark is too similar to an existing trademark and may cause confusion or mislead consumers, so the trademark registration agency may The registration application will be rejected.

2. Descriptive trademarks: If a trademark is too descriptive and directly describes the nature, characteristics or quality of the goods or services, and lacks uniqueness and distinction, the trademark registration agency may consider it incompatible with the requirements for trademark registration.

3. General words or logos: If a trademark is too general and consists of ordinary words, logos or common patterns, it lacks uniqueness, and the trademark registration agency may consider it incompatible with the requirements for trademark registration.

4. Violation of public order and good customs: If a trademark involves content that violates public order and morals or public order and good customs, the trademark registration agency may reject the registration application.

5. Deceptive trademarks: If a trademark is deceptive or misleading and may cause consumers to misunderstand or misunderstand it, the trademark registration agency may reject the registration application.

6. Legal prohibition or restriction: If a trademark involves content that violates laws and regulations, or involves goods or services that are restricted by law, the trademark registration agency may reject the registration application.

7. Lack of legitimate rights and interests: The trademark applicant has no legitimate rights or authorization to use the trademark, and the trademark registration agency may reject the registration application.

8. Lack of necessary documents or information: If the trademark registration application lacks necessary documents, materials or information, or the application is not submitted as required, the trademark registration agency may reject the registration application.

Please note that each country/region's trademark registration authority has its own independent standards and regulations, and the reasons for rejection may be different. Before applying for trademark registration, it is recommended to carefully study the trademark laws and registration authority's guidelines of the target country/region, and consult a professional trademark agency or lawyer for accurate information and guidance.

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