Seven Days Hotel and Seven Days Hotel Chain belong to Seven Days Hotel Group. Since its establishment in 2005, after rapid development, the total number of branches has exceeded 2,000, covering 300 cities across the country, and it has become the first brand in China economy hotel industry.

In 20 14, the 7-day brand family officially added two new members: 7-day excellent products and 7-day sunshine. Now the brand has been:

1, positioned as a high-end economical hotel product with business fashion, "7-day excellent product".

2. Positioning as "7-day sunshine", an economical hotel product with urban fashion.

3. A "7-day hotel" popular with consumers because of its convenience and quickness.

Extended data:

Brand characteristics of 7-day hotel chain

Brand proposition

7 days focus on young people and those who keep a young mind, advocate the choice of a young lifestyle, take listeners, practitioners and dreamers as value commitments, and focus on the innovation and development of the "young" attribute of living space.

The youthful and energetic design style, free expression of public space, fresh and interesting happy time, unremitting pursuit of simple quality and youthful authenticity strive to create an outstanding and unique "young" experience. In seven days, my heart will be young. It is the first choice brand for travelers who are willing to invest in "young mentality".

Brand concept

7 days takes "young choice" as the core value. While expressing that 7 days is in sync with the times and always represents youth, I hope consumers can choose a young attitude towards life-young people should live a confident life, live their true selves, and decorate their youth with personality and passion; Old people can live as they did when they were young, change themselves, relive the touch of youth and seek simple and pure happiness.

Treat every choice of life with a young heart. Choose 7 days, choose to be different, and choose to be a young man.

slogan

Life is bright because of "choice" and dim because of "choice". No matter how old you are, as long as you choose to be young, your life is doomed to be different! Choose self-confidence and bravely surpass yourself; Choose your true self and shine with different charm and brilliance; Choose to be free and easy, and release naive and simple desires; Choose simple, unload the burden of the soul and let the footsteps be light; Choose to change and the world will change for you! 7 days, young choice!

Baidu encyclopedia -7 days hotel chain