In modern marketing, people often compare trademarks to "the face of goods", "the silent salesman", "the guide of customers" and "the symbol of corporate reputation". Visible the importance of trademarks. Trademarks can not only be bought and sold for their own use, but also should not be cancelled when they are not intended to be used. Because trademarks are your intangible assets, just like houses and cars, they are transferable.

Trademarks are intangible assets of enterprises. As long as it is well managed, its value may exceed your imagination one day! As the president of Coca-Cola Company said: Even if a torch burns nothing, the company can only rely on the well-known trademark "Coca-Cola" to re-establish its factory investment and achieve new development within a few months.

Why is there a market for trademark transfer and purchase? The constituent elements of a trademark are limited, so are the trademarks composed of these elements. Moreover, trademark registration cannot be as heavy as registered trademarks, which shows that trademark registration is difficult.

At present, China's intellectual property agency market is about 45 billion yuan. By June, 2020, China's market players were about1.654.38+0.5 billion, the number of trademark applications was 44 million, 2.521.9 million valid trademarks were registered, and about 22 million valid trademarks were registered without deformation rules. Trademark resources are limited, and the future market of trademarks will be dominated by trading, rights protection and after-sales service, supplemented by trademark registration.

What are the advantages of trademark transfer purchase as a way to obtain trademark rights?

① Time: It generally takes more than 65,438+0 years to register a trademark, but it can take two years or more if there is rejection or objection. To buy a trademark, you only need to look at the trademark and negotiate the price. The whole process will take about four to six months before you can use the trademark.

② Success rate: the pass rate of trademark registration is not 100%, and there is a three-month blind period for trademark retrieval. If someone applies in advance within these three months, the trademark registration will be unsuccessful in all likelihood. The risk of transferring a trademark is very small. The transferred trademark itself is a registered trademark that has been approved by the State Trademark Office and has been recognized by the State Trademark Office. Therefore, there is no possibility that the State Trademark Office will reject the trademark because it is similar. To transfer a trademark, the transferor and the transferee only need to file with the State Trademark Office through an agency, and the transferee can get the trademark registration certificate and own the trademark.

(3) Trademark name: There are more and more people registering trademarks now, but there are only a few thousand Chinese characters commonly used in China, so it is more and more difficult to register meaningful trademarks. However, by buying trademarks, you can buy your favorite trademarks, which will be easily remembered by consumers in the market, thus improving the competitiveness of goods.

Trademark is an important symbol of an individual or an enterprise, just like the face of an enterprise or an individual. Through a trademark, we can probably understand the industry that a person or an enterprise is engaged in. A good trademark is impressive and will soon be remembered in your mind. The above is about the advantages of trademark transfer purchase. If you still have questions, you can go to intellectual property consultation, and Bajie professional consultant will answer them for you.

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