Remember the advertisements such as "Call a Chicken" and "Make a Duck with Heart"? This is why many businesses use some vulgar names as trademarks to attract customers' attention, but this is not desirable. Although their goal has been achieved, how many benefits can they bring? Therefore, Bian Xiao still suggested that the brand name should be well-regulated to meet your actual needs.
2, the cottage can't be touched
When have you ever seen some embarrassing goods on the Internet? Or have you ever bought such goods? I met them in Bian Xiao, and I know them very well. ) These are all very irrational. A fake is not a fake. What about the quality of your goods? Many people think that they rely on big names and often don't care about the quality of goods. I don't know that these big names are all accumulated by the quality of goods.
Therefore, when registering a trademark, you can't fake a big name. Because most of the trademark registrations of Shanzhai, Bangming and Bianqiu will be rejected as confusing the public, it is impossible to obtain registration. If you go to a cottage brand without registering, you will bear the risk of * *.
3, celebrity names can't be touched.
Maybe you have seen trademarks such as Yao Ming, Tu Youyou and Mo Yan in the market or in the news. This is really understandable, because celebrities themselves have their own communication power and are easy to remember. It seems very convenient to use them as trademarks, and we can also see many cases in which celebrity trademarks are sold at sky-high prices.
However, in 20 17, the new regulations issued by the Supreme Court made it clear again that the names of public figures in political, economic, cultural, religious and ethnic fields could not be registered as trademarks. So when you register a trademark, don't waste time and energy to register a celebrity trademark, because whether it can be registered or not is one thing, and the time of registration is another.
4. Don't touch the word "country"
As long as the word "country" exists in "national wine" and "national pit", it seems that all trademarks are domineering and full of quality assurance. Generally speaking, this kind of goods will be added with symbols such as Tiananmen Square and the national emblem. They look very tall, which makes people mistakenly think that they have something to do with some domestic institutions. In fact, they have nothing to do, just want to be cruel.
Moreover, trademarks with the word "country" are basically not allowed to pass (companies have strict requirements for names with the word "country" when looking up names). The trademark of Maotai, the national wine with soaring inventory, has not been spared, and the trademark has never been passed. Because there are strict provisions in the trademark law, such as country names, place names above the county level, names or designs with political significance, etc. These are trademarks that are forbidden by the state. Even if the enterprise submits it repeatedly, there is only one result waiting for itself-rejection!