5. Question: Why register the "Zhugou" organic food trademark?
Answer: Because, first of all, the base is built in the shallow hilly area with Zhugou as the center and the junction of Queshan, Tongbai and Biyang. Secondly, Zhugou is known as "Little Yan'an" and is the location of the famous Red Revolutionary Base. It has a certain influence and popularity in the country. The organic agriculture movement carried out here can mobilize the enthusiasm and entrepreneurial passion of the base people. The organic products produced here It is easier to arouse consumers' desire and become more popular. In addition, the literal meaning of Zhugou also easily reminds people of the poetic and picturesque organic farming picture of "green mountains and green waters without pollution, and green bamboos growing among the mountains and rivers"!
6. Question: What does the "Zhugou" trademark pattern mean?
Answer: She is like a road, a symbol of ecological agriculture leading to the distance and the world; she is like a tower, a green pyramid symbolizing the development of Zhugou products. The top of the tower is organic food. The waist is green food, and the bottom of the tower is pollution-free food; she is like a mountain, a mountain that symbolizes the learning and innovation spirit of Zhugou employees. Only by continuous learning and innovation can employees gradually improve and move towards the top. Without learning and innovation, With innovation, employees will always stay at the foot of the mountain and sigh! She is like a tree, a tree that symbolizes the spirit of Zhugou, tough and upright, evergreen all year round! She is like a chain, a chain that symbolizes the cycle of ecological industry, from plant production to animal transformation to human processing and consumption to microbial decomposition cycle, repeated and endless, and it also represents the eternity of Zhugou organic agriculture; she is like a river , a long river that symbolizes Zhugou organic agricultural culture, is deep and long, broad and profound, and represents that Zhugou culture will be long-lasting and long-lasting. She is like an ever-rising spiral, representing Zhugou enterprise, Zhugou people, Zhugou products, Zhugou brand, Zhugou culture, and everything in Zhugou will be a process of continuous improvement and improvement; she seems... …
She is the bamboo ditch of revolution, the organic bamboo ditch; she is the bamboo ditch of Queshan, she is the bamboo ditch of the Central Plains; she is the bamboo ditch of China, she is the bamboo ditch of the world!
7. Question: Why did Zhugou choose red and green as its trademark?
Answer: Red is the color of blood, which represents patriotism and revolutionary enthusiasm. It is also the color of the human heart, symbolizing love. Red easily arouses people's excitement, and it is full of power, enthusiasm, direction and impulse; green is an organic color, giving people a feeling of freshness like nature, showing a kind of youthful power, with strong vitality, giving People have a sense of liveliness, enrichment, hope, knowledge and loyalty, and at the same time it symbolizes security. A couplet can be used to explain the true meaning of color selection - red mountains, red water, red land, the blood of revolutionary martyrs soaked in red revolution Holy place! Organic vegetables, organic grains, organic livestock and poultry, the people in the old areas passionately weave the cradle of organic food!
8. Question: I heard that the company is engaged in CI planning. What is CI? Why do you need CI planning?
Answer: CI is the abbreviation of corporate image recognition. CI is the systematic innovation and unified dissemination of the company's own philosophy, culture, behavior and visual identity in order to create a personalized corporate image to win foreign recognition. A business strategy recognized by the public. Corporate image as a whole. It is called CIS, which is the corporate identification system. The corporate identity system includes three parts: corporate concept identification (MI), corporate behavior identification (BI) and corporate visual identity (VI). Among them, MI is the highest decision-making level of CI, the strategic aspect of CI strategy, which can be compared to the "heart" of the enterprise; BI is the dynamic identification form of CI, the execution aspect of CI strategy, and can be compared to the "hand" of the enterprise; VI It is the static identification symbol of CI and the unfolding aspect of CI strategy. It can be compared to the hand of an enterprise. What is the significance of enterprises introducing CI? Internally ① it is conducive to rebuilding the corporate culture; ② it is conducive to the enterprise to enhance product competitiveness; ③ it is conducive to the diversification, collectivization and international operation of the enterprise; externally ① it is conducive to the enterprise to stabilize its workforce and continue to recruit outstanding talents; ② it has It is conducive to corporate financing, expanding the sources of social funds, and enhancing the investment confidence of shareholders; ③ It is conducive to winning more suppliers and distributors, and expanding the company's circulation channels; ④ It is conducive to corporate products gaining recognition from consumers; ⑤ It is conducive to The operation of corporate public relations.
9. Question: I heard that the company has established cooperative relationships with many universities, research institutes, and technology companies. Is it true?
Answer: That’s not true at all. In order to develop ecological organic agriculture for agriculture, rural areas and farmers, the company has established close scientific research cooperation relationships with China Agricultural University, Chinese Academy of Agricultural Sciences, Beijing Puren Ecological Technology Co., Ltd., Henan Agricultural University College of Animal Husbandry and Medical Engineering, Wuhan Institute of Technology Food College and other units. The key areas of cooperation with China Agricultural University are organic theoretical research, organic agricultural production technology, organic agricultural standardization system construction, organic certification standards and product exports. The two parties also plan to establish China's first organic food research institute in Beijing to conduct research on organic agriculture and organic food. Comprehensive research on food. The key area of ??cooperation with the Chinese Academy of Agricultural Sciences is the production technology of production materials, including bio-organic fertilizers, bio-pesticides, microbial feed additives, microbial veterinary drugs, etc. The key area of ??cooperation with Beijing Puren Ecological Technology Co., Ltd. is microecological technology, including intelligent microecological fermentation equipment, serialized microecological production technology, etc. The key areas of cooperation with Henan Agricultural University are the genetic breeding, feeding management, feed formulation, processing and disease prevention of organic pigs and organic chickens; currently, cooperation and research on organic breeding technology for Queshan black pigs and organic chicken breeding are being strengthened. The key area of ??cooperation with the School of Food Science and Technology of Wuhan Institute of Technology is organic food production and processing technology, and cooperation and research on organic toon supercritical extraction and other aspects are currently underway.
10. Question: What is the company’s basic idea for developing ecological and organic agriculture for agriculture, rural areas and farmers?
Answer: First, conduct theoretical research, then conduct resource investigation, then conduct strategic design, CI planning, and finally implement it. During the implementation process, we adhere to the principle of "striving to build a brand, build the market first, then build the factory, and then build the base" to form a dragon-type industrial chain where the brand leads the market, the market leads the factory, the factory leads to the base, and the base leads to farmers.
11. Question: How to choose the Sannong ecological organic food market?
Answer: The market selection should be mainly in developed countries and domestic large and medium-sized cities. The sales target should be oriented to the class with high economic income, relatively wealthy and well-educated, as well as children and pregnant women. You can go to hotels, Sales to joint ventures, sole proprietorships, aviation and other departments.
12. Question: How to carry out organic agricultural production step by step?
Answer: First of all, choose a base. In terms of climate, you should choose areas with warm temperate zones, temperate zones and cooler climates, so that there are fewer pests and diseases; production areas should choose areas with good environment and basically no pollution (including air pollution, soil pollution and water pollution). The second is to select varieties. Whether planting or breeding, you should choose varieties with strong disease resistance, preferably local specialties or local fine varieties, which are easy to produce organically. Finally, produce according to organic standards.
13. Question: What is the ideal goal pursued by ecological and organic agriculture in agriculture, rural areas and farmers?
Answer: Use the most advanced technology and management measures, and use the cheapest labor and land resources in the base to produce the best quality safe and healthy food for consumption by the richest people. Building a green channel between income groups can not only ensure food safety, but also protect the ecological environment, and at the same time increase the economic benefits of base farmers and enterprises themselves.
14. Question: Sannong ecological and organic agriculture is a large-scale undertaking that will definitely require a large number of talents. What are the company’s criteria for selecting talents? How to treat talents correctly?
Answer: "Those with virtue and talent will be given special emphasis; those with virtue but without talent will be cultivated and used; those with talent but without virtue will be restricted in employment; those without virtue and talent will be resolutely not used." "Inspire people with career, unite people with emotions, and bind people with interests."
15. Question: I heard that the company proposed the human resources pyramid theory, please explain?
Answer: The company divides employees into four categories: manual employees, technical employees, intellectual employees and image employees. They correspond to the four layers of the Zhugou trademark pattern from bottom to top. At the bottom of the tower are the manual workers. Value is mainly reflected in physical labor. In principle, the company adopts a pay-for-work method for this type of employees, and pays wages in the form of time or piecework. On the second level at the bottom of the tower are the technical employees. Their value is mainly reflected by engaging in technical labor. In principle, the company adopts a combination of remuneration based on work and remuneration based on skills for this type of employees, and provides incentives through a combination of time wages and technical contribution bonuses.
Those on the second level at the top of the tower are intellectual employees, who mainly embody their value by engaging in intellectual work. Since their work results cannot be measured in time, wages cannot be paid by time. Instead, basic living expenses and work wages should be paid in combination or on a floating basis. Incentives are provided through annual salary. At the top of the tower are image employees or brand employees, who mainly participate in corporate operations indirectly through personal status, reputation and influence to reflect value. For such employees, the company will give corresponding gifts based on the long-term economic benefits their influence will have on the company. To give an analogy, if you think of running a business as a war, then manual employees are like rifles used in battle, which need to be fired constantly, and the lethality is only concentrated on a certain point; while technical employees are like Tanks are used in combat, which have comprehensive combat functions, and their lethality and strike area are relatively large; intelligence employees are like aircraft carriers, which can integrate all combat effectiveness, lethality, and strike area; and image or brand employees are like nuclear weapons , although it is not used under normal circumstances, its shocking power can "conquer the enemy without fighting."
16. Question: The company has proposed a "technology grafting" theory, please explain?
Answer: The so-called "technology grafting" is actually a process of "technology transfer" and "technology transfer". The company sends senior technical personnel through entrusted training to transfer talents from universities and scientific research institutes. Technology is grafted over, and then the technology grafted from senior technicians is grafted onto mid-level technicians through technical training, and then the mid-level technicians graft the technology onto grassroots staff through training and guidance to complete the company's technological transformation and technology renew.
17. Question: Why does the company cooperate with universities?
Answer: Organic agriculture is an important part of modern agriculture. The company’s existing technical strength and farmers’ experience are far from meeting the needs of the development of organic agriculture. Modern technology must be used to graft and transform original enterprises and Only in this way can we have a place in the fierce competition in the future. Through cooperation with universities, we promote the improvement of corporate brands, inject fresh blood into enterprises from the aspects of theory, information, and technology, improve enterprises in all aspects, and promote the optimization and upgrading of corporate products.
18. Question: I heard that the company has proposed a new joint-stock cooperation form called project joint-stock system. Can you please introduce it?
Answer: The Sannong Ecological Organic Agriculture Industrial Base has been listed as the Henan Provincial Organic Agriculture Industrial Base and the key high-tech industrialization project of the current Henan Provincial Government, and is actively applying for the National Organic Agriculture Industrial Base. The base is large in scale, covering an area of ??100,000 acres, with a large number of projects, including 19 basic projects, nearly 50 sub-projects, and more sub-project division projects. The industrial fields involve planting, breeding, production material processing, food processing and many other fields. There are many levels of cooperation, including universities, scientific research institutes, enterprises, farmers, intermediary organizations, technical personnel, managers, etc. How to unite the company and partners into a mutually beneficial community based on interest relationships? If the full-member joint-stock cooperative system obviously cannot solve this huge and complex problem well, the project joint-stock cooperative system can effectively solve this problem. The so-called project joint-stock cooperative system means that the company and its partners work on agriculture, rural areas and farmers. A form of joint-stock cooperation for specific projects in the specific field of ecological and organic agriculture.
19. Question: I heard that the company is planning to introduce farmers to carry out organic agricultural production in Taihe Manor. Is it true?
Answer: That’s not true at all. According to the company's unified planting and breeding plan for the manor, the company plans to introduce farmers to the manor to engage in organic agricultural production. The company will implement "five unifications", namely, unified technical standards, unified provision of improved seeds, unified provision of production materials, unified technical services, and unified brand. Sales, farmers receive corresponding labor remuneration based on the quantity and quality of production.
20. Question: The Sannong ecological organic agriculture industry has a long industrial chain, many projects, and requires a lot of manpower, material and financial investment. What means does the company use to solve these problems?
Answer: "borrow", "integrate" and "join". "Borrowing" means to use external forces to achieve the effect of using force without effort; "linking" means to unite all forces that can be combined to form a united front; "integration" means to integrate all resources for the company's use.
In the processing and production of agricultural production materials and products, we use low-cost methods such as entrusted processing, trusteeship, and joint processing. In terms of base construction, we use the formation of "company + manor + farmer" to integrate base labor and land resources, and in terms of technology and financing Implement a project shareholding system and adopt three levels of cooperation in terms of employment, namely one-time cooperation type, long-term consultant type and core close type. In terms of market development, we adopt various forms such as channel borrowing and regional agency.
21. Question: What tasks does the company focus on in developing the ecological and organic agricultural process of agriculture, rural areas and farmers?
Answer: Focus on technology, standards, core product production, models, services, markets, and brands, while leaving all general production and management to others.
22. Question: How to correctly understand the form of "company + farmers" when developing ecological and organic agriculture for agriculture, rural areas and farmers?
Answer: "Company + farmers" is the basic model of agricultural industrialization development. In this basic model, we must do what farmers can do and let farmers do it as much as possible (such as conventional Production activities, etc.) What farmers cannot do or cannot do must be done by companies (such as certification, standards, technology, markets, brands, etc.). Companies engaged in basic agricultural production are destined to independently participate in market competition with small farmers. What failed is that the real "company + farmers" is that the company dominates the brand and market by virtue of its capital and intellectual advantages, and the farmers use their land and labor advantages to dominate the base and production.
23. Question: How to correctly handle the relationship between "market" and "mayor" in the process of developing ecological and organic agriculture for agriculture, rural areas and farmers?
Answer: To run an enterprise, you must not only rely on the market and follow the road of marketization, but also rely on the mayor (government) to create a good market environment for the enterprise. Enterprises rely on the market for "blood production", and enterprises rely on the mayor for "blood transfusion". With the mayor, you can increase the amount of blood transfusions to the company (such as project funds, policy funds, etc.), and at the same time reduce the amount of blood transfusions to the outside (such as tax exemptions, etc.). By looking for the mayor, you can also mobilize the media. Providing free publicity to enterprises (because the media always circulates around the mayor for free and around the market for a fee), invisibly increases the market value of the enterprise and plays a role in building momentum. The positive interaction between enterprises and the mayor through the market is like giving birth to a pair of wings. It is difficult not to fly, but if either party is sidelined, it will be too difficult to fly. For enterprises, the relationship between the market and the mayor is between the body and the use. The market is the body and the internal cause; the mayor is the use and the external cause. The company always insists on focusing on the market while never forgetting to strive for government support; at the same time, while striving for government support, the company never forgets the development of the enterprise itself, so that the enterprise development and operating environment are always in the best state.
24. Question: What types of products should be developed in the ecological and organic agriculture of agriculture, rural areas and farmers?
Answer: Focus on the development of ecological organic agriculture for agriculture, rural areas and farmers: ① Products with local characteristics or innovative products such as Queshan black pig, Queshan red toon, Queshan chestnut, Biyang donkey, Zhumadian Xiaomo sesame oil, etc. Local specialties, innovative products such as pheasants, green-shell eggs, game mountain pigs, and forest native pigs; ② High-quality products occupying the high-end market, such as organic products and green and pollution-free foods during the organic conversion period; ③ Products directly consumed by people For food and health care products, there should be no or less intermediate products.
25. Question: How to improve the brand of Sannong ecological organic food?
Answer: ① Actively apply for certification by international authoritative certification agencies; ② Actively strengthen technical exchanges and cooperation with universities, scientific research institutes and technology enterprises; ③ Strive to gain strong support from governments at all levels; ④ Actively form a team Establish a learning talent team full of wisdom, cooperation and innovative spirit; ⑤ Establish a standardized production management and quality assurance system as soon as possible; ⑥ Actively apply for scientific research results and patents; ⑦ Vigorously carry out advertising and corporate culture dissemination; ⑧ Use sufficient Make full use of the unique geographical conditions and ecological advantages of the base; ⑨ strive to develop excellent products and innovative products with local characteristics; ⑩ actively expand the market to continuously increase market share and brand awareness!
26. Question: I heard that the company is promoting "star service". Would you like to hear the details?
Answer: Star service is a service measure adopted by the company for different objects in accordance with the principle of "fast, thoughtful, honest and efficient":
(1) For ordinary consumers , suppliers implement one-star service, establish customer files, conduct regular phone calls, feedback market information, and provide necessary services.
(2) Implement two-star service for key consumers and dealers. In addition to telephone follow-up visits, we must respond to requests and resolve difficulties.
(3) Implement three-star service for base planting and breeding farmers, that is, be on call to help farmers solve their problems on the spot.
(4) Implement four-star service for cooperative enterprises, farmers' associations, professional farmers, and key growers, even if they are not called, service personnel often visit customers to help solve all difficult problems.
(5) For entrusted processing or hosting enterprises, the company implements five-star services - that is, full tracking and guidance services to solve all problems that arise in the production process at any time.
27. Question: What are the principles that the company follows in its work?
Answer: The principle is to maximize benefits through quality optimization, efficiency maximization, cost minimization. When doing something, we must first consider quality, that is, achieve the goal, then consider cost, and finally consider efficiency. Only by organically combining quality, cost, and efficiency can we maximize benefits. If you only focus on one or two aspects and ignore the other two or one, it is impossible to achieve the purpose of maximizing benefits!
28. Question: How does the company ensure the interests of its partners?
Answer: No matter how the market changes, the company ensures that the interests of its partners are stable at a certain level, and all risks are borne by the company, ensuring that the interests of its partners are not affected.
29. Question: How to choose Sannong ecological organic food sales channels?
Answer: Because organic food is high-end food and its main markets are foreign and domestic high-income groups, food export companies should be given priority in channel selection, followed by large supermarkets, organic food stores and high-end restaurants.
30. Question: Why does the company focus on developing organic pigs?
Answer: First of all, Zhumadian City is the largest pig-raising city in the country, and local farmers have long-term pig-raising habits and advanced breeding technology; secondly, pork is a mass consumer food with a large demand in domestic and foreign markets, especially First, there is a greater demand for high-end pork; third, the base has a long-term habit of breeding local excellent breed Queshan black pigs, and the breeding method is close to organic breeding, and the breeding scale is also quite large, which is conducive to rapid industrialization; fourth, Queshan black pigs are resistant to Disease, resistance to coarse food, high lean meat rate, delicious meat flavor, suitable for the development of organic breeding; 5. The breeding of organic pigs can not only effectively promote the development of organic feed, organic veterinary drugs, organic planting, organic fertilizers, and organic biopesticides, but also It can promote the development of biogas and meat processing industries and promote the virtuous cycle and healthy development of organic agriculture.
31. Question: Why is toon also regarded as the focus of the development of organic agriculture?
Answer: First of all, Toona sinensis, a forest vegetable used as both medicine and vegetable, rarely uses pesticides because it secretes anthelmintic substances during its growth. It is called "Chinese green health vegetable" abroad and has great development value; Secondly, the base is endowed with unique varieties, climate and geographical conditions to develop toon, forming unique advantages. Third, the base is large-scale, with nearly 10,000 acres of toon grown, providing base conditions for toon industrialization; fourth, various technologies have been basically mature, providing technical conditions for toon industrialization; fifth, governments at all levels strongly support toon The development of industrialization has provided the company with strong policy and financial support. Therefore, the company prioritizes the toona project as a key organic agriculture development project.
32. Question: I heard that the company is responding to the party’s call to launch China’s third agricultural revolution. Is it true?
Answer: If the distribution of land to farmers by the Communist Party of China in 1949 was the first revolution in Chinese agriculture and solved the problem of land, the main means of production for Chinese farmers, then the Communist Party of China The land contract responsibility system launched in 1978 is said to be the second revolution in Chinese agriculture, which mobilized the enthusiasm of farmers and solved the problem of food and clothing for the Chinese people. So today we have no reason not to regard the Communist Party of China as the leader of China. The strategic adjustment of the agricultural structure carried out by the people should be regarded as the third revolution of Chinese agriculture in response to the WTO's development of organic agriculture, because it can effectively solve many problems such as food safety, resources and environment, and economic benefits. This revolution has four major tasks. First, let Chinese agriculture embark on the path of sustainable development; second, let Chinese agriculture participate in the international division of labor in the WTO; third, let Chinese agriculture realize industrialization; and finally, let Chinese agricultural farmers become rich as soon as possible.
33. Question: Why should the government support leading enterprises in agricultural industrialization?
Answer: Because leading enterprises represent the market, represent customers, represent standards, represent scale, represent the future direction of agricultural development, and are the leaders and flagships of China's third agricultural revolution! It is the main force in agricultural industrialization management!
34. Question: What is the ecological product pyramid theory, and what is the company’s basic idea for developing organic food?
Answer: The ecological product pyramid theory was first proposed by Professor Wu Wenliang, a doctoral tutor at China Agricultural University, the chief expert of the National Ecological Agriculture Science and Technology Research Expert Group, and the general technical consultant of our company. That is, if the ecological Food is likened to a pyramid, then the bottom of the tower is pollution-free food, the one at the middle of the tower is green food, and the one at the top is pollution-free organic food. The company's basic idea for developing organic food is "easy first and then difficult, first low and then high, step-by-step development and gradual improvement." That is to say, some products that are easy to develop can be given priority, such as toona sinensis, wild Chinese herbal medicine, etc., because organic food requires a conversion period, and it is impossible to achieve organicization in one step. This requires a gradual transformation process, and it is also a step-by-step development. , the process of gradual improvement, that is, the formation of a pollution-free, green, and organic three-dimensional product system, and the ultimate goal pursued by the company is organic food.
35. Question: What talents does the company need?
Answer: The company needs a large number of talents, especially engineering and technical talents in agronomy, plant protection, animal husbandry, veterinary medicine, microorganisms, plant genetic breeding, animal genetic breeding, environmental protection, food processing and other fields as well as business management and marketing planning. , marketing, accounting, secretarial, foreign trade and other aspects of management talents.
36. Question: How does the company recruit and use talents?
Answer: Implement an all-employee contract system. New employees sign a temporary labor contract before taking up the job, with a contract period of 3-6 months. After passing the trial period, they sign a labor contract with a one-year contract period. The labor contract for the next year shall be renewed one month before the contract expires. The termination of the labor contract represents the dissolution of the labor relationship. The labor contract specifically stipulates the responsibilities, rights and interests of both the company and the employee.