Now Tmall has issued an announcement that independent brands cannot enter the mall Tmall. However, many customers cannot use Tmall and switch to JD.com and other mall platforms, but because entering the mall requires a trademark, and the trademark is a graphic trademark. The brand's application was not accepted by JD.com. Is this because the graphic trademark cannot be admitted to the mall? It is indeed the case that brand applications for graphic trademarks will not be accepted. Trademarks registered only for graphics do not currently meet the entry standards of JD.com’s open platform. For details, please see:. Things to note when entering Jingdong Mall: The trademark provided by the merchant is registered with an agency. Can there be a trademark use contract to identify the merchant as the trademark owner? 1. If there is a transfer of the trademark registration certificate, please upload the approved transfer certificate issued by the Trademark Office together with the trademark registration certificate. 2. If you only provide the trademark transfer contract signed between the merchant and the trademark registrant (even if it has been notarized by a notary public), your company will not be considered the owner of the trademark. Only the public version of the trademark transfer certificate issued by the Trademark Office can be considered. Your company can be identified as the owner of this trademark.